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Sex Appeal: The Art of Allure in Graphic and Advertising Design

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Sex Appeal: The Art of Allure in Graphic and Advertising Design

(3 customer reviews)

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ACAMP_book_usedgood_1581150482

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The secrets of sex as a tool in advertising and graphic design are unveiled in this frank exploration of the use of the erotic in mass media.
In this first book to seriously examine the use and/or abuse of sex and innuendo in the mass media, interviews with leading figures in mainstream marketing focus on sex and innuendo, from the so-called satiric pornography of Calvin Klein ads and the muscle men and women hawking Evian water, to the sensual allure used in graphic and advertising design in music, art, film, packaging, and publishing.

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Product Details

Paperback:	288 pages
Publisher:	Allworth Press
Publication Date:	2000-05
Language:	English
ISBN:	1581150482
Product Width:	1.68 centimeters
Product Height:	2.5 centimeters
Product Weight:	0.81 pounds
Package Length:	9.84 inches
Package Width:	6.74 inches
Package Height:	0.65 inches
Package Weight:	1.13 pounds
Average Customer Rating:	based on 3 reviews

Customer Reviews

Average Customer Review: 3.5

( 3 customer reviews )
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Most Helpful Customer Reviews

5 of 7 found the following review helpful:

When Sex Sells It Sells Very Well! Sep 01, 2000 By M. Erbschloe
Heller has done a superb job exploring the emergence of super-sexy figures and the ultra-erotic images used in modern advertising.

The average grocery store-sold magazine of today has more sex in it than any male magazine sold during the 1960s or 1970s. Why? Because people love sex and they love sexual images.

The allure or sexual advertising has become a fixture in the weaving of personal and societal fantasy. And this is one of the reasons why sex is such an effective selling and marketing tool. Heller illuminates the forces behind the drive and explores the mystery behind why sex sells so well.

2 of 3 found the following review helpful:

Uh, ok. Sure. Aug 10, 2003 By S. Jones "evildoer"
I think "a California reader" should just go back to reading Hustler and leave the design books to the "idiots".

6 of 10 found the following review helpful:

A BOOK FOR IDIOTS! May 02, 2001
What a terrible disappoinment it was to read this book. The secrets of sex as a tool in advertising and design are talked about in this so-called exploration of erotic and exotic media. The want to be interviews with what they call leading figures in mainstream marketing tries to focus on sex and innuendo, but from a very bad point of view. They bring in pornography of Calvin Klein ads, graphic and advertising design from music, art, film, packaging, and publishing. SO WHAT! What are they really trying to get across, only an idiot will know. I thought this book was stupid, shallow and totally senseless. I DO NOT recommend it to anyone.