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3 of 3 found the following review helpful:
A breezy book packed with valuable nuggets Mar 10, 2004
It's an unfortunate irony that the field of marketing and communications is littered with so many "how-to" books that are unfocused and unclear. "Sell It, Baby!" provides an antidote - it's a concise collection of marketing tips and tricks that's divided by subject and easy to read. McCall calls herself a business cynic - "think Andy Rooney with lots of hair and a great handbag collection," she says - and how can you resist a writer like that? Her breezy book is packed with valuable nuggets for the novice and expert alike.-Marc Nathanson, Executive Producer, NY1 News
3 of 3 found the following review helpful:
An outstanding practical approach towards marketing Nov 11, 2003
By Juanita Reynolds, reviewer for Betsie's Literary Page
10/24/03 Do you remember when Magicians Secrets Revealed came out on TV? The program showed you step by step how all the great magic tricks were done. It sure ticked off a whole lot people in the industry! Sell it Baby! reveals techniques and is a great refresher and reference book. According to the author, geared towards small-business owners, sales managers and marketing professionals, but I found it much more than that. This book is an easy introduction to the topic for anyone who needs to learn about marketing for the first time. The book comprehensively covers the subject, in short and well-focused chapters. McCall uncovers the truth and stimulates creative ideas on how to through effective research, the creative briefing process and how to manage creative development. It provides a structured step-by-step process for applying total brand management to your own product, no matter what it may be. You'll learn how to secure long-term revenue and build enduring business value. The entire book gives a solid basis in marketing without the fluff for sure. There's definitely no BS in this book. An enjoyable book that is best read by dipping in to the wealth of ideas and insights that are covered. There is so much -food for thought here, that a cover-to-cover read will leave you with your head spinning. Overall, this book would be very useful for not only for business professionals with products to sell. But extremely useful for first-time authors who wish to launch their novels into the literary world, or just someone who wants to learn ins & outs of marketing. This book will take you by the hand and guide you towards success. Absolutely, a must read!
2 of 2 found the following review helpful:
Intelligent, informative, engaging and fluff-free Mar 01, 2004
"Sell It, Baby!" has something for every small business owner or marketing professional. Pick and choose from a menu of sales and marketing offerings, everything from "Born Again: How Brands Get a Second Shot at Consumer Love" to "Top Five Traits You Gotta Have to Sell" (my favorite and not just because I'm quoted!) "Sell It, Baby!" can be read in tasty bites. Pick it up, read an article for information, inspiration or simply because it's well written, then go back to whatever you were doing before. More than likely, however, you'll find yourself quickly returning for another bite! Wendy Weiss
"The Queen of Cold Calling"
2 of 2 found the following review helpful:
A quick & enjoyable read filled w/practical advice Feb 02, 2004
Sell it, Baby! is a quick and enjoyable read filled with real world, practical advice on marketing, branding and sales. It is particularly strong in its sales management advice, clearly drawing from Kimberly's sales management experience. This book addresses the real issues that sales and marketing professionals face day-in and day-out versus the academic theories or models on which many sales and marketing books seem to focus. I highly recommend this book for anyone who is in sales management or aspires to be. I also recommend it for marketers. You will enjoy the read and will learn something that you can apply to your own career success. Brad VanAuken, author, Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market
2 of 2 found the following review helpful:
Solid information and an enjoyable read Dec 13, 2003
By Justine Cardello
This book is a must for anyone interested in selling, marketing, and/or branding. It provides a structured step-by-step process for applying total brand management to your own product, no matter what it is. The language is clear, the examples get right to the point--and best of all, the book gets right to the point. I personally can't stand books where you have to weed through pages of fluff to get to the part you want to read. What I also liked is that Kimberly doesn't talk down to the reader. Some people flaunt their expertise, and sound arrogant as they try to give their readers advice. It's grating, and those are the books I usually put down after a few pages, no matter how knowledgeable the author is. But Kimberly has a lively writing style, and appears to enjoy sharing her expertise--without that arrogance or tone of superiority that is often prevalent in these types of books.
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