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Relationship Selling

Relationship Selling
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Relationship Selling

 
SKU:  

ACOUK_book_usedverygood_0073529818

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Now available in its second edition, Relationship Selling has already struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike.

 
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Product Details
Author:Mark W Johnston
Hardcover:446 pages
Publisher:McGraw-Hill/Irwin
Publication Date:February 05, 2008
Language:English
ISBN:0073529818
Product Width:205.5 centimeters
Product Height:255.0 centimeters
Product Weight:2.23 pounds
Package Length:10.1 inches
Package Width:7.9 inches
Package Height:0.8 inches
Package Weight:2.25 pounds
Average Customer Rating: based on 4 reviews

Customer Reviews
Average Customer Review:4.5 ( 4 customer reviews )
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Most Helpful Customer Reviews

1 of 1 found the following review helpful:


5Relationship Selling is true blueprint for building a succesfull sales organization.  Sep 01, 2009 By Darrell W. Gunter "Darrell W. Gunter"
The authors Mark W. Johnston and Greg W. Marshall have done an excellent job in providing a true blue print for building a customer focused sales organization. They have provided the necessary detail that will allow the reader to build a very fundamental and functional knowledge of the sales consultative process.

I am using this text for my Salesmanship and Sales management class.


4Great Book  Jan 26, 2012 By Eric
I really think this book gives a very in depth look at not only selling but how selling relates to every aspect of life. I do think that they could go a little more in depth on managerial topics, but overall a very well written textbook.


4Relationship Selling  Jul 02, 2010 By k f
Very good book. Informative for those of us desiring to become managers in the future.

0 of 2 found the following review helpful:


5Outstanding!!!!!!  May 02, 2010 By C. Perkins "School Girl"
I ordered this particular book for my sales class, I was worried if I would recieve it on time and also if it was in good condition. Needless to say I recieved it ontime and the book was in great condition. I would recommend you guys anytime. Thank you, A VALUED CUSTOMER

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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