 Best Sellers | | Home Profitable Photography in Digital Age: Strategies for Success | |
|  | |  | | | Profitable Photography in Digital Age: Strategies for Success | | | | | SKU:
ACOMMP2_book_usedverygood_1581154127 | | In Stock | | Availability:
Usually ships in 1 business days | | | | | | This groundbreaking resource demonstrates how to use digital imaging and the Internet as the cornerstone of a successful photography business. Topics covered include setting business goals, marketing, setting prices, selling prints, running a Web-based photography business, working with stock agencies, legally protecting images, and more. Both serious amateurs considering a start-up and established businesses looking for fresh approaches need this timely, relevant book. | | | |
List Price:
| | |
Our Price:
| $24.95
& eligible for FREE Super Saver Shipping on orders over $25.
| |
You Save:
| |
| | |
|
| | Product Promotions | | |
| | Product Details | | Author: | Dan Heller | | Paperback: | 240 pages | | Publisher: | Allworth Press | | Publication Date: | June 01, 2005 | | Language: | English | | ISBN: | 1581154127 | | Product Length: | 6.05 inches | | Product Width: | 0.58 inches | | Product Height: | 9.23 inches | | Product Weight: | 0.88 pounds | | Package Length: | 8.43 inches | | Package Width: | 5.98 inches | | Package Height: | 0.71 inches | | Package Weight: | 0.85 pounds | | Average Customer Rating: |  based on 7 reviews |
| |
| | Customer Reviews | Average Customer Review: ( 7 customer reviews )
Write an online review and share your thoughts with other customers.
Most Helpful Customer Reviews
29 of 31 found the following review helpful:
 Make money with your camera! Aug 02, 2006
By FredM
Anyone who wants to run a successful photographic enterprise should read this book from cover to cover, as it provides a wealth of tips and techniques that will help you keep costs under control, market your services, and grow your business. Whether you're selling posters, postcards, or portraits, you'll find sage advice in these pages. I wish I'd had this book five years ago.
9 of 10 found the following review helpful:
A good dose of reality Aug 12, 2007
By Super Dude
The best book on the Photography business to date. It may be hard for some to swallow, but sometimes when you are forced to look in the mirror and evaluate the decisions you have made in your life and career, it's easy to criticize the one forcing you to do so. Dan has written a book that should be a classic for anyone even thinking about making money from photography at any level, be it just an amateur wanting to make a few bucks to support his equipment habit, or the serious photography looking to make a true career in the business. A must read for the new and the seasoned.
5 of 5 found the following review helpful:
 Bottom-feeding is not the way to go Aug 02, 2010
By renato
"rynato"
I wanted to rate this book more highly. I really did. It does have a great deal of hard-headed insight and advice and things that all aspiring photographers really need to think about.
However, I cannot lightly set aside Mr. Heller's antipathy towards 'photographer solidarity'. Specifically, he spends a fair amount of time criticizing the notion that photographers should uphold certain policies and pricing. I do not know for sure, but I would guess that Mr. Heller has a rather dim view of union organizing as well.
What Mr. Heller advocates, then, is a 'race to the bottom' where each photographer undercuts his competitors. Well, we all know where the 'race to the bottom' ends up. This may temporarily benefit you personally, but in the long run it does tremendous damage to all photographers (definitely including one's self) in a business where already anybody who can afford a digital camera can call themselves a photographer, and where many clients tend to think we should be happy getting paid ANYTHING AT ALL since we are being paid to 'play with cameras' for a living.
What's more, in the long run one does one's self more harm than good by taking on 'grinder' clients - clients who are never satisfied unless they grind your profit margins to nothing. In addition... clients who grind your price down will also try to grind as much work out of you as possible, so that you end up working for less than minimum wage... sometimes far, far less.
If one is to succeed in this business - as in any business - one must spend time learning how to talk beyond price and how to counter typical 'grinder' negotiating strategies such as, "I can get my cousin to do this for $20! He has a Canon Rebel with 10 megapixels!" or, "do this job for $X - I'll have a lot more work after that!" These are clients to WALK AWAY FROM, not ones to appease by working for whatever breadcrumbs they deign to throw your way.
11 of 14 found the following review helpful:
Just the Facts. Jan 12, 2007
By Richard Kownacki
It's what you need to know. The good, the bad, and the ugly truths about the photography business. If you only want to buy one book on this topic, this is it.
7 of 11 found the following review helpful:
Profitable Photography is tough to get through Jul 18, 2007
By Joy Pruitt
"Frauhousewife"
While this book was intended to be directed to photographers, I feel it is firstly just another sales book. The jargon and hairsplitting discussion on career direction and the importance of branding your product had a few nuggets of helpful information, nonetheless finding a way to apply it to my needs was a stretch.
See all 7 customer reviews on Amazon.com
| |
| |
| |  | |  |
|
Recently Viewed | You may also like ... |
