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|  | |  | | | Principles of Marketing, 12th Edition | | | | | SKU:
1200911420 | | In Stock | | Availability:
Usually ships in 1-2 business days | | | | | | The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed. | | | |
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| $198.67 | |
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| $44.94 | |
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| | Product Details | | Author: | Philip Kotler | | Hardcover: | 736 pages | | Publisher: | Prentice Hall | | Publication Date: | March 09, 2007 | | Language: | English | | ISBN: | 0132390027 | | Package Length: | 10.5 inches | | Package Width: | 8.6 inches | | Package Height: | 1.3 inches | | Package Weight: | 3.65 pounds | | Average Customer Rating: |  based on 33 reviews |
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| | Customer Reviews | Average Customer Review: ( 33 customer reviews )
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Most Helpful Customer Reviews
16 of 16 found the following review helpful:
 Outstanding Book Oct 31, 2007
By Elijah Chingosho
"Dr Elijah Chingosho"
This is an outstanding book by the Marketing Guru, Philip Kotler and co-author Gary Armstrong. This work is densely packed with valuable insights, guidance, and marketing techniques. It offers enormous potential to receptive and motivated readers who are able to move from thought to action. This revised and updated edition includes the latest developments in the field of marketing including effectively using the latest electronic information communication technologies.
The book methodically, step-by-step discuss the various principles in marketing. The book carries pertinent information, but it is organized and written in such a way that is easily digestible. The authors buttressed their arguments and conclusions with some notes on successful marketing initiatives highlighting the specific approaches taken by the various organisations highlighted.
I would recommend it to anyone who is doing graduate or post-graduate work in marketing or marketing management or just wants some insight into how to effectively market goods or services.
4 of 4 found the following review helpful:
The "Gold" Standard for Marketing / Marketing Management Dec 17, 2009
By James M. McCoy-Flowers
I bought this book, well in advance of my Marketing Management class (when the 12th edition just came out, in 2007) while I was on deployment, in Dubai. If you ask me today, why I thought this book was the "gold standard" then, I probably could not tell you, but I know over the course of the deployment I studied this book, like it was a Bible, and then some. Fast forward to today, I just finished my Marketing Management class (2 months ago), and I still think this book is one of the most insightful and thought-provoking on Marketing that I have ever read.
In some ways I can understand why this book was not used in my beginning marketing class, it really leads you on a journey, which may (just may) be a bit too fast of a pace for some readers. But, it was perfect for my marketing management class. One poster above said it was good enough for Graduate / Post-Graduate work; and while I'm not quite there yet (still a senior in an undergrad program), I definitely will use this book as a reference.
If you want to learn marketing, gain broad insight about marketing, or learn how to be an effective marketing manager, this is the gold standard you should use.
James McCoy-Flowers
2 of 3 found the following review helpful:
Excellent Book Aug 02, 2008
By Michael Muskalla
This book is well written and provides real world examples for every concept mentioned, which helps me understand everything a little better. Very up to date (as with most management books) and thorough, which helps me since I'm taking my marketing course online and I don't have a teacher face-to-face I can talk to. Great book!
Hard Backed - Hard Deliver - Good Deal Though Jan 18, 2012
By Sharonie
Got it the day before I left for vacation. I had to jump through hoops sent it was sent and I had to sign for it. UPS can be a pain to deal with during the holidays. The book was hard cover. Wish I noticed that part during the deal. Other than that it came, I studied, passed the test, and I'm happy.
Affordable and Great Condition.
Thanks~
Perfect!!!! Sep 27, 2011
By Penny
I was amazed that the condition of this used book was better than the original used one I had purchased at the schools bookstore. Really satisfied!!!!
See all 33 customer reviews on Amazon.com
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