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|  | |  | | | Pricing Photography: The Complete Guide to Assignment & Stock Prices | | | | | SKU:
806087833 | | In Stock | | Availability:
Usually ships in 1-2 business days | | | | | | This classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, negotiating fair deals, and much more. Chapters include practical information on the economics of photography, cutting-edge negotiation techniques, and the specifics of pricing electronic media. Over fifty pages of at-a-glance pricing charts help photographers tailor their pricing to suit any sales situation. Plus, readers will also find a complete "buyer's guide" for art directors and editors, a comprehensive glossary, and dozens of ready-to-use worksheets and forms for even more instant help. A must-have addition to every photographer's bookshelf. | | | |
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| | Product Details | | Author: | Michal Heron | | Paperback: | 160 pages | | Publisher: | Allworth Press | | Publication Date: | January 01, 2002 | | Language: | English | | ISBN: | 1581152078 | | Product Length: | 8.28 inches | | Product Width: | 10.9 inches | | Product Height: | 0.42 inches | | Product Weight: | 1.02 pounds | | Package Length: | 10.87 inches | | Package Width: | 8.35 inches | | Package Height: | 0.47 inches | | Package Weight: | 1.01 pounds | | Average Customer Rating: | based on 12 reviews |
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| | Customer Reviews | Average Customer Review: ( 12 customer reviews )
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Most Helpful Customer Reviews
95 of 103 found the following review helpful:
Title and abstract are misleading Jun 15, 2000
By Harry Timko When I bought this book, I was looking for info on how to price a photo assignment for sale. The title and short abstract of the book led me to believe this would be a great reference for my purposes. However, when I got the book, the first few paragraphs pointed out that its focus was on assignment stock photography, not for pricing photo assignments in which the finished prints are to be sold to individual clients. If I were submitting stock photos to publishers, it would be a great reference for me. It gets 2 stars only because it didn't suit my purposes at the time.
34 of 34 found the following review helpful:
Gold mine of information Apr 04, 2003
By Maria Lyle I'm a professional photographer so I have experience in pricing, but until I read this book I didn't realize how much more there was to learn. I have picked up a lot of subtleties in negotiating techniques which has given me increased confidence in dealing with clients. Another plus for me was the language rights section. By using the careful, precise language when writing an invoice I am now avoiding some pitfalls in the permissions I grant to clients. The pricing charts are a great reference so I can see where my rates fall in comparison to the national average. Sometimes I even show the price charts to my clients so they can see what a good deal I'm giving them! The book is a gold mine of information -- all spelled out in photographer-friendly language.
41 of 44 found the following review helpful:
A Bible! Apr 26, 2000
By Paul M. Bowers This is a must-have for those trying to start or run a photography business. Tells you how, not just what, to charge. Gives you words to use when negotiating assignments and stock sales. I wish more photographers would use this book. I also recommend it to my clients.
21 of 22 found the following review helpful:
Practical Pricing Mar 24, 2003
By Carl Leet "Pricing Photography" is the perfect book to take the mystery out of charging for your photo assignments and stock sales. As a staff photographer for a university, I know my photography techniques. However, I have been wanting to branch out into some commercial jobs without being sure how to handle the business and pricing aspects. This book opened my eyes.The tips on negotiating really remove the intimidation of talking money with a client. The price charts are helpful, but it's the advice that makes the book such a boon for me -- it is friendly, practical and usable.
10 of 11 found the following review helpful:
Time for this book to be revised Aug 21, 2009
By JackOfMostTrades
"Jack"
There are two major things wrong with this book. The first is that it focused more on stock photography prices and not how to decide how much a photography assignment should pay or be negotiated. Second, look at the date, and look at the date of these other reviews. The digital photography revolution has changed everything, especially stock photography. There's doubts whether anyone will be able to make money from stock unless they are super-specialized, turn themselves into a stock photography factory, i.e., getting a group of photographers to photograph every conceivable office scene and product--and if you turn photography into an assembly line, you may as well do something else. Additionally, photography continues to change at light speed as photoshop wizards six years ago, around 2002, were making six figure salaries, and are now charging $10 per image because of the oversupply of trained people. If there was ever a book that needed an update, this one is it.
See all 12 customer reviews on Amazon.com
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