Search
 Advertising

TV Advertising

Radio Advertising

Print Advertising

Internet Advertising

Recruitment Advertising

 
 
 
 
 
 
 
 
 
Home

Advertising

Recruitment Advertising

Pricing Photography: The Complete Guide to Assignment & Stock Prices

Pricing Photography:  The Complete Guide to Assignment & Stock Prices
Email a friendEmailView larger imageZoom

Pricing Photography: The Complete Guide to Assignment & Stock Prices

 
SKU:  

806087833

In Stock
Availability:   Usually ships in 1-2 business days
 
 

This classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, negotiating fair deals, and much more. Chapters include practical information on the economics of photography, cutting-edge negotiation techniques, and the specifics of pricing electronic media. Over fifty pages of at-a-glance pricing charts help photographers tailor their pricing to suit any sales situation. Plus, readers will also find a complete "buyer's guide" for art directors and editors, a comprehensive glossary, and dozens of ready-to-use worksheets and forms for even more instant help. A must-have addition to every photographer's bookshelf.

 
List Price: $24.95
Our Price: $13.16
You Save: $11.79 (47%)
 
 

Note: Item may be sold and shipped by another company. Learn more.


Product Details
Author:Michal Heron
Paperback:160 pages
Publisher:Allworth Press
Publication Date:January 01, 2002
Language:English
ISBN:1581152078
Product Length:8.28 inches
Product Width:10.9 inches
Product Height:0.42 inches
Product Weight:1.02 pounds
Package Length:10.87 inches
Package Width:8.35 inches
Package Height:0.47 inches
Package Weight:1.01 pounds
Average Customer Rating: based on 12 reviews

Customer Reviews
Average Customer Review:4.0 ( 12 customer reviews )
Write an online review and share your thoughts with other customers.

Most Helpful Customer Reviews

95 of 103 found the following review helpful:


2Title and abstract are misleading  Jun 15, 2000 By Harry Timko
When I bought this book, I was looking for info on how to price a photo assignment for sale. The title and short abstract of the book led me to believe this would be a great reference for my purposes. However, when I got the book, the first few paragraphs pointed out that its focus was on assignment stock photography, not for pricing photo assignments in which the finished prints are to be sold to individual clients. If I were submitting stock photos to publishers, it would be a great reference for me. It gets 2 stars only because it didn't suit my purposes at the time.

34 of 34 found the following review helpful:


5Gold mine of information  Apr 04, 2003 By Maria Lyle
I'm a professional photographer so I have experience in pricing, but until I read this book I didn't realize how much more there was to learn. I have picked up a lot of subtleties in negotiating techniques which has given me increased confidence in dealing with clients. Another plus for me was the language rights section. By using the careful, precise language when writing an invoice I am now avoiding some pitfalls in the permissions I grant to clients. The pricing charts are a great reference so I can see where my rates fall in comparison to the national average. Sometimes I even show the price charts to my clients so they can see what a good deal I'm giving them! The book is a gold mine of information -- all spelled out in photographer-friendly language.

41 of 44 found the following review helpful:


5A Bible!  Apr 26, 2000 By Paul M. Bowers
This is a must-have for those trying to start or run a photography business. Tells you how, not just what, to charge. Gives you words to use when negotiating assignments and stock sales. I wish more photographers would use this book. I also recommend it to my clients.

21 of 22 found the following review helpful:


5Practical Pricing  Mar 24, 2003 By Carl Leet
"Pricing Photography" is the perfect book to take the mystery out of charging for your photo assignments and stock sales. As a staff photographer for a university, I know my photography techniques. However, I have been wanting to branch out into some commercial jobs without being sure how to handle the business and pricing aspects. This book opened my eyes.

The tips on negotiating really remove the intimidation of talking money with a client. The price charts are helpful, but it's the advice that makes the book such a boon for me -- it is friendly, practical and usable.

10 of 11 found the following review helpful:


2Time for this book to be revised  Aug 21, 2009 By JackOfMostTrades "Jack"
There are two major things wrong with this book. The first is that it focused more on stock photography prices and not how to decide how much a photography assignment should pay or be negotiated. Second, look at the date, and look at the date of these other reviews. The digital photography revolution has changed everything, especially stock photography. There's doubts whether anyone will be able to make money from stock unless they are super-specialized, turn themselves into a stock photography factory, i.e., getting a group of photographers to photograph every conceivable office scene and product--and if you turn photography into an assembly line, you may as well do something else. Additionally, photography continues to change at light speed as photoshop wizards six years ago, around 2002, were making six figure salaries, and are now charging $10 per image because of the oversupply of trained people. If there was ever a book that needed an update, this one is it.

See all 12 customer reviews on Amazon.com

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 About UsContact Us
MarketingMVP.comAdMVPBusinessMVPCareerMVPNewsMVPNetworkMVP