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|  | |  | | | Press Releases Are Not a PR Strategy | | | | | SKU:
ACAMP_book_new_0976252716 | | In Stock | | Availability:
Usually ships in 1-2 business days | | Only 1 left in stock, order soon! | | | | | | Overview on public relations strategy for executives, PR professionals and communications students. The chapters are organized to take readers from a basic understanding of public relations and how it differs from other marketing communications tactics, to several sections on specific PR tactics and how and where they should be used. There is a new chapter on social media, including blogs, podcasts, wikis and RSS feeds. The expanded appendix includes the PRSA code of ethics, a resource directory, and samples. In spring 2008, the book won a silver medal in the first annual Axiom Book Awards in the public relations/marketing category. | | | |
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| $18.95 | |
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| | Product Details | | Author: | Linda | | Paperback: | 169 pages | | Publisher: | VandeVrede Public Relations, LLC | | Publication Date: | March 09, 2007 | | Language: | English | | ISBN: | 0976252716 | | Product Width: | 150.0 centimeters | | Product Height: | 225.0 centimeters | | Product Weight: | 0.6 pounds | | Package Length: | 6.0 inches | | Package Width: | 5.9 inches | | Package Height: | 0.5 inches | | Package Weight: | 0.7 pounds | | Average Customer Rating: |  based on 6 reviews |
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| | Customer Reviews | Average Customer Review: ( 6 customer reviews )
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Most Helpful Customer Reviews
2 of 3 found the following review helpful:
 Kasia, Web 2.0 entrepreneur and enthusiast Mar 20, 2007
By Kasia!
What is PR? How does one develop a successful PR campaign? Linda VandeVrede's book answers all these questions and more. Her book is concise, interesting, and very easy to read and understand. "Press Releases are not a PR Strategy" walks the reader through the concepts of PR in a very straightforward way. From the entrepreneurial point of view, this book is invaluable! I highly recommend it for early stage startups.
It delivers exactly what it says it will: a solid executive overview of PR Nov 19, 2011
By G. Griffith
I don't quite understand how the earlier reviewer - a PR professional - was disappointed because they didn't think the book delivered on their expectations. This book delivers exactly what it promises: an "executive overview" of PR. It was not meant to be a detailed, in-depth curriculum on PR designed for the highly experienced PR professional. As a marketing professional myself, I think it's an excellent business primer - and something I recommend to my clients that are business owners or managers who are not PR experts. It's especially valuable for those just starting to think about implementing a PR strategy.
 Disappointing Feb 19, 2010
By Asher Dahan
As a PR pro i have to say i am disappointed. I had allot of expectation after seeing this striking title and the book didn't deliver the goods. If i try o think about the kind of person who would enjoy this book it would be a CEO of a med size company who is about to hire a PR pro and wants to understand what is his job.
1 of 4 found the following review helpful:
If you do PR and you haven't read this book.... Jun 09, 2007
By Walt Boyes
"Walt Boyes"
Shame on you. Do what Linda says. In order to do that you have to buy Linda's book. This is the cheapest graduate level course in modern public relations for the technical enterprise you will ever take. If you don't read and apply the lessons in this book, you will be walking on crutches in your job.
Linda VandeVrede is one of the best solo practitioners of PR for technical companies. I recommend her services regularly and I highly recommend her book.
Walt Boyes
Editor in Chief
Control magazine
www.controlglobal.com
0 of 3 found the following review helpful:
On The Money! Sep 12, 2007
By W.T. "Bill" McKibben
"Ethics Guru"
Linda lays out the details on building a strategic public relations plan. She candidly tells you what will work and what won't, popping the balloons of those PR practitioners who bilk naive businesses with unfulfillable promises.
Her take on PR dismisses the Press Release Mills and Spin Doctors who damage our discipline and those foolish enough to engage them. She fleshes out some of the concerns I expressed in a Barks & Bites OPED in the Public Relations Journal Bulldog Reporter, entitled "I Want A Divorce." Her take on public relations is right in line with the role I advocate in my book, Play Nice, Make Money.
Linda has obviously been there and done it all. While students and PR professionals can gain much from this book, every business executive can gain a much better understanding of the role PR should play in their organization as well. This book should be required reading in every MBA program and business course as well as every communications course offered.
W.T. "Bill" McKibben
See all 6 customer reviews on Amazon.com
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