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 Best Sellers | | Home Press Releases Are Not a PR Strategy: An Executive's Guide to Public Relations | |
|  | |  | | | Press Releases Are Not a PR Strategy: An Executive's Guide to Public Relations | | | | | SKU:
0930-WS1801-A02010-0976252708 | | In Stock | | Availability:
Usually ships in 1-2 business days | | Only 4 left in stock, order soon! | | | | | | This book is intended as a quick overview for executives, PR professionals, and communications students who want to understand the number one reason most PR programs fail: they forget that the editor or analyst should be the primary audience, not customers. Twenty-five chapters cover everything from the top 10 misconceptions about PR to legal regulations, websites, white papers, taking on the competition, and ethics. There is also a helpful directory of resources to aid PR efforts. | | | |
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| | Product Details | | Author: | Linda B. VandeVrede | | Paperback: | 133 pages | | Publisher: | VandeVrede Public Relations, LLC | | Publication Date: | January 07, 2005 | | ISBN: | 0976252708 | | Package Length: | 8.8 inches | | Package Width: | 5.9 inches | | Package Height: | 0.4 inches | | Package Weight: | 0.45 pounds | | Average Customer Rating: |  based on 3 reviews |
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| | Customer Reviews | Average Customer Review: ( 3 customer reviews )
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Most Helpful Customer Reviews
2 of 2 found the following review helpful:
 Not intended for the consummate PR expert Jan 18, 2007
By FILIPPO SEGATO
To the point, informed and rich in examples. Excellent if your are looking for a quick overview of all that is needed to run a PR department in a company. Extremely useful for those who haven't a clue on what's PR and how relations with editors work. Also interesting for those who want to be reassured on their main tasks as a PR exec. But if you have a degree in journalism or already have experience in PR and media relations: leave it.
2 of 2 found the following review helpful:
Terrific tips for small businesses - and book authors Mar 26, 2005
By Marion E. Gold
"Book Author & Editorial Writer"
VandeVrede outlines a clear and critical strategy for do-it-yourself executives who want to promote their companies and services. She reminds even the seasoned executive that it's not enough to talk about your company from your own perspective. Editors need information that readers want and need. That means taking a close, hard and objective look at what you have to offer - and how your services and products will be perceived in the marketplace. Remember, you never get a second chance to make a first impression; so the first time you contact an editor - make it count! (Reviewer is the author of "The Personal Publicity Planner: A Guide to Marketing YOU" and "Top Cops: Profiles of Women in Command.")
 A real-world perspective on truly effective PR Mar 27, 2005
By G. Griffith
While my specialty is not PR, I am a 20+ year marketing consultant who is still often faced with trying to explain to clients why their efforts to send out product announcements aren't yielding any true results. When I first saw the title of this book, I thought to myself "now someone really gets it!". VandeVrede spells it out clearly and effectively that it's all about establishing and nurturing relationships with key editors to understand their perceived needs, and then providing the content that fills their needs (while promoting your business). Effective PR is a process that takes commitment - and VandeVrede's book is a solid primer for business owners and managers who want to understand the step-by-step strategy for making that commitment towards real, measurable results. There's dozens of PR books that will help learn how to write and issue press releases and product announcements. Finally, there's one that tells how to really make PR work for you.
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