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Usually ships in 1 business days | | | | | | In recent years political campaigns in Western democracies have relied increasingly upon television advertising to promote candidates and//or political parties. Campaigns in North America were the first to channel political messages in this way and many European campaigns have been based on the United States models. This comparative analysis highlights the differences and the similarities of campaigns in Western democracies. The various campaign styles, their methods and approaches reflect the unique political and cultural traditions of each country. Written by renowned contributors, the chapters are based on the most recent campaigns in the countries represented. | | | |
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| | Product Details | | Author: | Lynda Lee Kaid | | Paperback: | 248 pages | | Publisher: | Sage Publications, Inc | | Publication Date: | December 14, 1994 | | Language: | English | | ISBN: | 0803953526 | | Product Length: | 8.5 inches | | Product Width: | 5.5 inches | | Product Height: | 0.57 inches | | Product Weight: | 0.71 pounds | | Package Length: | 8.5 inches | | Package Width: | 5.5 inches | | Package Height: | 0.57 inches | | Package Weight: | 0.71 pounds | | Average Customer Rating: |  based on 1 reviews |
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| | Customer Reviews | Average Customer Review: ( 1 customer reviews )
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Most Helpful Customer Reviews
Brilliant comparative study of political ads in the "West" Nov 01, 2000
By Ismail Djalilov
"Political advertising..." is an excellent comparative analysis of the political advertising on TV and its impact on the electorate in Western Democracies. The book offers an analysis of the impact on audiences in the US, France, Germany, Italy, the UK, Israel, Denmark, the Netherlands and Finland; each of these states has a chapter devoted to it. The final chapter of the book offers a comparative analysis of differences and similarities among each of these countries. The overall purpose of the book is to acquaint the students of the political TV ads with the situation in various states across three continents that are grouped together in what is usually referred to as "Western civilization." The authors provide the audience with a snapshot view of the issue across borders. The purpose, however, might be much broader, as the relevance of the issue is not limited to the narrow group of researchers. This book carries enormous relevance for the students of Political Science, International Mass Communication, Journalism, Public Policy, Public Relations, Mass Communication Law, etc. Due to the nature of the book and the interconnectedness of the issues touched upon, the potential audiences of this research are innumerable. What I find particularly useful is that along with the detailed discussion of political campaigns in various states, the book examines the behavior of the electorate, political system, political culture, provides, among other things, a detailed timeline of decentralization, deregulation and privatization of TV in each of the discussed countries. Of particular interest to me was the comparing and contrasting of the "Public Service" concept, as it is viewed and carried out in each of the countries (the cheapest Nighttime slots in the US versus the most expensive and watched slots in Denmark and Israel.)This book is a wonderful reading for those trying to analyze the impact of the mass media on the electorate.
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