That's not all. He also includes the "PhotoByte" program. This amazing software keeps track of all assignments from birth to conception. It guides you step by step.

Want to know how much profit you have made from a particular image? It does it! It keeps track of all profits in general and by individual photographs (it even displays the photo). Want to know which customers still owe money, which one's pay on time and how much profit (or loss) from a particular customer? It does that as well.

Don't want customers seeing the markup on your services? Enter the item(s) and Photobyte shows it on the screen and calculates everything for you... automatically. It even add's the sales tax for you! Keeps track of equipment (with serial numbers), customers, jobs...

This program is heaven sent which means Tom is an angel. If you need direction then this book will give it to you. The program is just icing on the cake.

As a former photographer for the military in Hawaii; I moved to Puert Rico to start anew due to the economic slowdown caused by the 9/11 tragedy. I've worked for many people but never on my own (photography). I had the practical photo experience. But the business side was a stretch and I could only go by "general" business practices.

Tom's book showed me that "general" does not apply to photography. "Focus on Profit" is exactly that. "Focused".

Thanks Tom. This is the best Photography business book I have ever read. It stays on my desk at all times.

25 of 27 found the following review helpful:


An essential, basic guide  Jan 06, 2003 By Midwest Book Review
Photography: Focus On Profit isn't just another beginner's how-to guide on taking or marketing pictures. Photography: Focus On Profit culls the industry's best practices, using software to put its lessons into practice. Photographers are given all the information needed to incorporate profitability into their efforts. Chapters provide specific guidelines geared to profitability, from buying equipment only when and as needed to generate an immediate payback, to defining a potential customer base. An essential, basic guide.

19 of 21 found the following review helpful:


An Unbeatable Resource  Jun 23, 2003 By Greg Gerla
I would consider this book required reading for anyone interested in ensuring their photography career is a profitable one! Focus On Profit is a sensible, easy read with a wealth of information about running a successful business.
The computer software "Photobyte" that is included with it has streamlined my business more than I can say.
I highly recommend this book.

6 of 6 found the following review helpful:


An indispensable must have!  Mar 14, 2007 By Donald Atkinson
What a gem! This book is for anyone who has remotely considered photgraphy as a business. A straight talk step by step guide to setting up and maintaining your operation right down to properly pricing your fees so you make a consistant profit. A great desk reference every photography entreprenuer should not be without.

9 of 11 found the following review helpful:


Outdated for 2009  Apr 15, 2009 By C. Blackburne
Though this book still has some valid points (such as think of yourself and your business as two separate entities with yourself being and employe of your business), it is completely out of date. I was re-reading this book the other day as I had it from college in 2005. It talks a lot about how digital photography is not something to worry about and talks about the internet as if few people have heard of it. This book is too old to be useful.

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