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Usually ships in 1 business days | | | | | | Internet Marketing Pioneer Seth Godin says he wants to change the way almost everything is marketed today. Will you give him permission to show you the future? The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. | | | |
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| | Product Details | | Average Customer Rating: |  based on 133 reviews |
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Easy read with great insight Sep 27, 2008
Okay, so Seth in my opinion is the most insightful of the obvious. But keep in mind that the obvious is often overlooked and Seth does a great job of bring it back to the front. Our clients are the most important thing to the business and without them, there is no business, we do and must continue to treat them well. Seth points out it is far better to work with someone that wants to work with you then to just keep interrupting them until they give in. Read the book, it has good insight.
 This book changed my career Aug 06, 2008
This book changed my career - ever since reading it I've pushed the surf company that I work for to adopt the marketing tactics that are so eloquently laid out in this book. We have just gotten to a level now where we're ready to begin implementing those concepts and a lot of people at work are very excited about the prospect of increasing our sales.
The entire concept of permission marketing seems like a natural way to rise above the noise of traditional interruption marketing techniques and Seth lays it out in a manner that's not only informative, but it's also fun to read.
Another aspect of this book that I like a lot is that it's such a trip down memory lane - Seth goes into the histories of a large number of Web 1.0 Internet startups and talks about their attempts at using Internet marketing. The fact that this guy was able to make so many nuanced observations back in the early years of the World Wide Web is a credit to his foresight and natural marketing capabilities. I highly recommend this book to anyone running (or in my case, helping run) a small business.
0 of 1 found the following review helpful:
 Good read Jun 13, 2008
Nutshell review - A good read written in a easy to read style. Good insights and ideas. Worth reading.
0 of 1 found the following review helpful:
Great Book So Far, Especially for Realtors! Apr 03, 2008
Not done reading it yet, however, so far it is just what I expected and great for Realtors!
0 of 1 found the following review helpful:
Essential marketing material Jul 14, 2007
The permission marketing concepts are essential for all marketers. And of course no one writes a more entertaining read than Godin.
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