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Usually ships in 1 business days | | | | | | How to create packaging designs for consumer brands that effectively communicate in the retail environment
Packaging Design: Successful Product Branding from Concept to Shelf is the most comprehensive resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with real-world advice, step-by-step descriptions of the creative process, and all-important insights into the stakeholders, the design process, and the production process, this book illuminates the business of packaging design like no other.
Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the packaging design process. In one convenient book, you'll find:
* Insightful images of the design process, design concepts, three-dimensional models, and prototypes
* A wealth of case studies showcasing how superior packaging designs were created
* A framework for today's packaging design business
* Environmental considerations, along with legal and regulatory issues
* Useful appendices with advice on portfolio development and professional practice guidelines | | | |
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| $55.00 | |
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| | Product Details | | Author: | Marianne R. Klimchuk | | Hardcover: | 272 pages | | Publisher: | Wiley | | Publication Date: | September 11, 2006 | | Language: | English | | ISBN: | 047172016X | | Product Length: | 9.48 inches | | Product Width: | 7.66 inches | | Product Height: | 0.82 inches | | Product Weight: | 1.67 pounds | | Package Length: | 9.2 inches | | Package Width: | 7.5 inches | | Package Height: | 1.0 inches | | Package Weight: | 1.65 pounds | | Average Customer Rating: |  based on 5 reviews |
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| | Customer Reviews | Average Customer Review: ( 5 customer reviews )
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Most Helpful Customer Reviews
4 of 5 found the following review helpful:
 Nice book to have Mar 05, 2007
By Fadedcloud
This book takes a different approach to packaging development. It has decent amount of information that covers the packaging development process from concept to shelf. However, the book does focus more on packaging appearance or graphic, marketing aspect of packaging. Overall, I believe this is a book that is more suitable for management level rather than for packaging designers or engineers. The book doesn't offer enough details that packaging engineers or designers might be looking for.
If you are interested in knowing the whole process, this is definitely a good book to start up with.
4 of 5 found the following review helpful:
 The 4-1-1 of Packaging Design Sep 10, 2006
By Mari B.
"package designer"
Ms. Krasovec and Ms. Klimchuk have written a first rate analysis of the process of packaging a brand. A resource asset for both design rookies and professionals, Packaging Design: Successful Product Branding from Concept to Shelf highlights important case studies that provide model roadmaps for achieving retail brand recognition. With a focus on environmental considerations, Ms. Krasovec and Ms. Klimchuk emphasize a critical concern for all product marketers.
2 of 3 found the following review helpful:
Encylopedia of Packaging Sep 30, 2006
By John W. Murray
"Design Manager"
This book has it all, the perfect addition to a Package Designers Library. Krasovec and Ms. Klimchuk have thoroughly explained to how a package is developed and also show the thought process of today's package designer. This book has been a long time coming!
It's a must-have book for a Packaging Designer Feb 01, 2012
By Yovine
The book does explains everything about the basics of packaging design, so that a packaging designer can have the knowledge he/she needs to make a better packaging design.
Just another text book Feb 11, 2010
By Alycia Jiskra
This book is very helpful. I bought it for class, it's about $15 cheaper on Amazon than at my school bookstore. The book shows great examples of package design and has been very helpful in helping me a lot in my package design class.
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