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|  | |  | | | Package Design Workbook: The Art and Science of Successful Packaging | | | | | SKU:
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Usually ships in 1 business days | | | | | | This new addition to the series will provide readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. The book will address all aspects of the creative process including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display considerations. This book will break down the process of design in a much more comprehensive way than most books on the subject, which just analyze the final designs. As with the previous books in the series, it will also offer case studies in the back half of the book with the text focusing on why specific colors, formats, type treatments, and finishes were chosen, and what the resulting effects on the consumer and for the client were.
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| | Product Details | | Author: | Steven DuPuis | | Hardcover: | 240 pages | | Publisher: | Rockport Publishers | | Publication Date: | September 01, 2008 | | Language: | English | | ISBN: | 1592533221 | | Product Width: | 2.31 centimeters | | Product Height: | 2.31 centimeters | | Product Weight: | 0.02 pounds | | Package Length: | 9.2 inches | | Package Width: | 9.1 inches | | Package Height: | 1.1 inches | | Package Weight: | 2.55 pounds | | Average Customer Rating: |  based on 11 reviews |
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| | Customer Reviews | Average Customer Review: ( 11 customer reviews )
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Most Helpful Customer Reviews
10 of 10 found the following review helpful:
 Excellent book, highly recommended Jan 13, 2009
By Scott M. Jost
The book is very well done, and a treat to read. It's one of the few books we keep multiple copies of in the studio.
Having been in packaging design consulting for almost 15 years I've seen lots of publications that purport to be primers on the process.
Most either frame packaging development as a metrics-driven endeavor best left to engineers OR as a craft-driven art form (do we need another book jacket made of twigs and berries?) having no grounding in commercial realities.
This book on the other hand lives up to its sub-title, addressing the left and right brain thinking that goes into category-busting packages. The case studies are fresh and their histories clean and well-written. Whether you're in the design business and want inspiration or a marketer looking for insight, a great coice.
- Scott
www.studio111design.com
7 of 7 found the following review helpful:
Nice resource book on packaging design Jul 15, 2009
By Parka
There's a lot that goes behind package design. More than what I expected after reading the book. Package Design Workbook explains all the ins and outs of packaging design in depth.
The book is really split into three major portions although there are six chapters. The first portion talks about the history, art and science of package design. The second part provides the tools, tips and techniques. And at the back are thirty five case studies.
Not just talking about package design, the book also address how it plays a part in the bigger picture for the company through branding.
The authors Steven DuPuis and John Silva addresses a wide variety of factors contributing to good design. There are topics like the psychology of customers when choosing a product, creating a consistent style for future product lines, creating credibility, etc. There are lots of ideas to think about.
This book is a good resource to go to for anything package design.
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I've some pictures of the book on my blog, which you can find the address in the comments section.
4 of 4 found the following review helpful:
 Beautiful Book Sep 21, 2010
By Commons
I was required to purchase this book for my package design course at my university and I am real impressed with the layout and information in this book. The photography is excellent and the book contains Q/A interviews with famous designers which turn out to be very interesting and helpful. The price on Amazon was cheaper than at my university bookstore so I am happy.
3 of 3 found the following review helpful:
Quite possibly the best book on packaging available. Apr 17, 2010
By Michael Schmidt
Whether it is for inspiration or for guidance to maneuver through the process, you will not find a more pragmatic reference for the realities (and possibilities) of great package design.
It has been a valuable tool for us to help educate our clients, our sales teams, and our new team members. It will remain a permanent resource in our office.
Thanks
3 of 3 found the following review helpful:
Great Informative and Inspiring Design book Nov 11, 2009
By Morgan Volpi Wojtkowski
I use this book as the textbook in my Package design class. I love it, because unlike most package design books, it gives you information instead of just pictures. There is a section that takes a company's package idea and goes through every step until it hits store shelves. Definitely a good book to own!
See all 11 customer reviews on Amazon.com
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