| |
Shop
| |  |
|
Best Sellers | | Home PR on a Budget: Free, Cheap, and Worth the Money Strategies for Getting Noticed | |
|  | |  | | | PR on a Budget: Free, Cheap, and Worth the Money Strategies for Getting Noticed | | | | | SKU:
GRP14830075 | | In Stock | | Availability:
Usually ships in 1 business days | | Only 1 left in stock, order soon! | | | | | | For those who think their “widget” is the coolest around and are going it alone with PR, getting publicity is often a confusing, hit-or-miss process. Incorporating public relations in business plans can be the difference between success and failure. But recognizing the power of PR is one thing; harnessing it is another. PR on a Budget proves that it is possible to handle a business or organization’s public relations in a manageable, logical, and cost-effective fashion | | | |
List Price:
| | |
Our Price:
| $18.95
& eligible for FREE Super Saver Shipping on orders over $25.
| |
You Save:
| |
| | |
|
| | Product Details | | Author: | Leonard Saffir | | Paperback: | 256 pages | | Publisher: | Kaplan Publishing | | Publication Date: | November 01, 2006 | | Language: | English | | ISBN: | 1419523678 | | Product Length: | 9.12 inches | | Product Width: | 7.08 inches | | Product Height: | 0.52 inches | | Product Weight: | 0.91 pounds | | Package Length: | 8.8 inches | | Package Width: | 7.0 inches | | Package Height: | 0.7 inches | | Package Weight: | 0.9 pounds | | Average Customer Rating: |  based on 10 reviews |
| |
| | Features | ISBN13: 9781419523670Condition: NewNotes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
| |
| | Customer Reviews | Average Customer Review: ( 10 customer reviews )
Write an online review and share your thoughts with other customers.
Most Helpful Customer Reviews
2 of 2 found the following review helpful:
 Leonard Saffir Reveals User-Friendly 'New PR' Strategies Feb 13, 2007
By American Scribe
"In touch with books"
In his latest book, PR legend Leonard Saffir shatters the well-worn myth that big PR firms deliver superior services to small PR firms. He gives practical and effective information and absolutely levels the playing field for small business on a PR budget. He explains the importance of mastering the "New PR," and clearly explains how to put this new discipline to work in conducting a full-fledged PR campaign -- even if you're not a professional PR consultant.
And, if you'd prefer not to do-it-yourself and hire a PR agency instead, Saffir leads you safely through the minefield of choices. Leonard Saffir excels at showing small business owners who value PR how to stay ahead of their competition whether they conduct their own PR campaign, or hire a pro to do the job.
2 of 2 found the following review helpful:
The New PR Bible for Businesses Feb 10, 2007
By Matt Batt
I have over 10 years of media relations experience and have read hundreds of books and articles that have attempted to summarize (for business owners) the effectiveness of PR. For the first time I've actually found a PR book I'd send to clients, prospects and fellow PR practitioners! Leonard Saffir's "PR on a Budget" does an excellent job providing a 'behind the scenes' look at how to effectively leverage PR and more important (and challenging) - the media. One of the reasons Saffir's book hit home with me was his ability to address the new tactics necessary to break through the clutter created by many businesses jumping into the PR arena. If you're not there or just starting be sure and pick up this book...it's a necessity!
2 of 2 found the following review helpful:
Great PR resource! Feb 01, 2007
By Laine P. Seaton
PR On A Budget serves not only as a great "how to" tool but also reveals to the reader the world of PR and the dynamics between PR, journalists, and clients. I took away many concrete tactics I can apply to my accounts but I also got a sense of what happens behind the scenes, the bigger picture, and the impact that PR has on our day-to-day lives. The author's writing style is very personable, and recounts many experiences on past PR campaigns, some that worked and some that didn't, and explains why. What I finally take away from the book are three key elements: strategy, common sense, and relationships. A great read! I highly recommend it!
1 of 1 found the following review helpful:
 Disorganized & Full of Fluff...Not a good read. Sep 27, 2009
By Robert Anderson
"President, Egis Enterprises LLC"
I have read around 60 business books in the past two years. Every once in a while I run into a book that is just incredibly hard to pay attention to what they are saying, because they ramble on seemingly just trying to fill space. This is one of those books. Towards the beginning of this book, the author explains how one of the biggest problems with finding PR interns is that they can't write well. This guy should stop criticizing, because reading his book is like watching someone put up drywall, it's neither fun nor informative. He doesn't spice up his formatting at all; bullets and numbering is as good as it gets. Most of the good advice he gives is few and far between hidden in paragraphs amongst somewhat pointless stories of his life. If you REALLY like PR and want to go searching for good advice from somebody who knows the business, this book is all right for you. If you want a concise, organized, creatively-formatted book that gives you more advice than fluff, this book is not for you. I fell for all the good reviews. I should have known a PR master could get seven people to give him good reviews...
1 of 1 found the following review helpful:
A must-read for PR pros, CEOs, and entrepreneurs. Oct 26, 2007
By Steven Jensen
"PR practitioner"
Simply the best book out there on PR -- written for all walks of life. Having graduated with a degree in public relations and worked for the past decade in agency and corporate high-tech PR, with mixed experiences and mixed feelings about the industry, I now feel revived in my chosen career path after feasting on Mr. Saffir's book. Intriguing, down-to-earth and clearly written, Saffir's guide to utilizing proven public relations skills in any field or business -- indeed in life -- has already affected me deeply.
Mr. Saffir's does not mince words with numerous practical tips (Rule No. 1: Read, read, read!), entertains with many short stories, and ends with touching personal advice in the final two chapters. His parting stories include a moving PR drama he experienced with Filipino president Ferdinand Marcos, and a thrill-of-victory-agony-of-defeat attempt at pioneering a newspaper in New York City. Add Saffir's involvement with many U.S. presidents, senators and celebrities - all told in the humble spirit of PR lessons learned - and this could be a public relations memoir for the history books. But it's not. It sticks to its promise to the average man or women in business: here are proven strategies for getting noticed - free, cheap, and worth the money.
PR on a Budget is re-invigorating me in my career. It's a confidence booster like nothing I've experienced before. Having been asked recently to teach public relations to a group of small business owners, can you guess my text for the session? It was all PR on a Budget, of course. And don't take lightly Saffir's offer for personal advice and help. He was good on his promise. This man is for real.
See all 10 customer reviews on Amazon.com
| |
| |
| |  | |  |
|
Recently Viewed | You may also like ... |
