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 Best Sellers | | Home Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus | |
|  | |  | | | Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus | | | | | SKU:
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Usually ships in 1 business days | | Only 4 left in stock, order soon! | | | | | | Suppose you could sit down with 25 of the most successful online marketing pros in the business and just talk shop. Suppose that included PR people, copywriters, direct marketing gurus, consultants. Suppose you could get input from the creative cubicle-dwellers as well as executives managing multimillion-dollar marketing firms. You could learn proven skills and techniques that would revolutionize your marketing efforts. That discussion is packaged in these pages. Whether you?re a veteran marketing professional or a novice entering the field, you can?t afford to miss this wisdom. | | | |
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| | Product Details | | Author: | Michael Miller | | Hardcover: | 319 pages | | Publisher: | Wiley | | Publication Date: | March 10, 2008 | | Language: | English | | ISBN: | 0470242043 | | Product Length: | 9.28 inches | | Product Width: | 6.28 inches | | Product Height: | 1.19 inches | | Product Weight: | 1.17 pounds | | Package Length: | 8.98 inches | | Package Width: | 6.06 inches | | Package Height: | 1.26 inches | | Package Weight: | 1.23 pounds | | Average Customer Rating: |  based on 8 reviews |
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| | Customer Reviews | Average Customer Review: ( 8 customer reviews )
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Most Helpful Customer Reviews
3 of 3 found the following review helpful:
 If you want to sell online, buy this book. Apr 01, 2008
By Carlos A. Leyva
The online world is the world of DIY. There is simply no substitute for living and breathing it. The interviews in this book are with folks that have significant DIY experience.
You will make mistakes selling online because that is the nature of the beast (if you are not making mistakes you are not in the game), but you might make fewer of them if you read this book. Even if some of this stuff is old school for you, there are some gems here that are well worth the price of admission.
I am in the process of launching my third online business and this one is at the top of my must read list. I am highly recommending it to all my friends. It won't disappoint.
5 of 6 found the following review helpful:
 A Valuable Resouce Mar 12, 2008
By Michael A. Banks
One of the reasons books exist is to pass along information--some of which you might learn on your own. But in such a complex proposal as online marketing, you're unlikely to pick up everything on your own, if for no other reason than the fact that each and every one of has a different approach to problem-solving.
In this book you an learn how highly successful online marketers get it done--without having to go through trial-and-error method and missing the unique wisdom that's offered herein.
Just looking at what the interviwees have accomplished is an education in itself. Go ahead: take a look at their online credentials ... and imagine each of them telling you how they accomplished what they did. That many-to-one advantage is exactly what you get in this book.
==Mike
2 of 2 found the following review helpful:
On Line Marketing Heroes May 22, 2008
By M. Goodman
This is the biggest bargain available. To be able to read the various paths to success "mere mortals" took to become successful on the internet was extremely inspirational.
I have been quoting the book with regularity since reading. it is a most informative overview.
6 of 8 found the following review helpful:
With Online Marketing, Knowledge is Power Mar 03, 2008
By Joan Holman
"Internet Marketing Guru & Book Marketing Diva"
I am honored to be included in this book. It provides an incredible wealth of information from those who have "been there" and "done that."
It is a must read for marketing professionals who need to have the knowledge and skills that will give them a competitive advantage in today's online world.
The book also provides an important education for business owners and executives who need to make informed decisions about strategies and associated activities they direct or the services they purchase related to online marketing.
These include:
-- Website design and development
-- Online advertising
-- Email marketing
-- Online retailing
-- Blog marketing
-- Corporate blogging
-- Search engine marketing
-- Internet PR
-- And much more
The advice given in this book can positively impact the bottom line of a business by helping decision-makers optimize their expenditures on Internet-related services and by helping them implement more effective online marketing campaigns.
Unfortunately, ignorance about online marketing ends up costing businesses a great deal, not only in dollars, but also in lost opportunities.
After reading this book, you will see there is no short cut to success; however, there are some tried and true strategies and tactics that can be applied to your business that can help lift you above your competitors.
1 of 1 found the following review helpful:
Great book. Mar 01, 2009
By Gregory Cox
It's a great book. Reinforces much of what us SEO hybrids have said for years. Great compilation of experts!
See all 8 customer reviews on Amazon.com
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