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On the Ball: What You Can Learn About Business From America's Sports Leaders

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On the Ball: What You Can Learn About Business From America's Sports Leaders

(4 customer reviews)

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BKK-01932913-E

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You can learn powerful lessons about leadership, strategy, management, and marketing from today's highest-profile sports industry leaders. In this book, leading sports management consultant David M. Carter and ESPN sports business reporter Darren Rovell have written the most fun business book of the year -- and quite possibly, the most valuable. You'll learn the art of strategic alliances from the New York Yankees; entrepreneurship from NASCAR; branding from Tiger Woods and Andre Agassi; and turnaround strategy from Jerry Jones. You'll discover Minor League Baseball's breakthrough customer service techniques, and new approaches to entering markets and managing crises from NFL Commissioner Paul Tagliabue. Courtesy of Major League Baseball, you'll even learn the do's and don'ts of effective employee relations. Carter and Rovell offer winning ideas for every business, plus an exclusive insider's look at the sports industry itself. Fast, timely, and fun, you won't be able to put this book down - and you'll never forget the business lessons it teaches.

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Product Details

Author:	David M. Carter
Hardcover:	320 pages
Publisher:	Financial Times Prentice Hall
Publication Date:	February 18, 2003
Language:	English
ISBN:	013100963X
Package Length:	9.32 inches
Package Width:	6.34 inches
Package Height:	0.81 inches
Package Weight:	1.24 pounds
Average Customer Rating:	based on 4 reviews

Customer Reviews

Average Customer Review: 5.0

( 4 customer reviews )
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Most Helpful Customer Reviews

4 of 4 found the following review helpful:

Fantastic Read! Mar 28, 2003 By Matthew Forti
I would highly recommend this book! I initially thought it was going to be a fun read about sports marketing. However, I was pleasantly surprised to see that the book was more about how to apply lessons from the sports world to the business world. As a strategy consultant, I found many of the examples given (especially on brand building, sponsorships, and customer needs) to be very relevant to the kind of work that I do with big consumer products companies. You can't afford to miss this one!

3 of 3 found the following review helpful:

Highly Recommend "On the Ball" - This was a great book.. Mar 05, 2003 By Benjamin M.Sturner
I have been looking hard to find a book that covers sports business like this one did. This is a must read for anyone who is involved in the business of sports or just business itself.

Rovell and Carter do a great job with providing examples of every lesson you need in the business world and by using sports as an example. There are lots of inside scoops in this book that are behind the scenes of sports. Really good info on Jerry Jones, NASCAR and Brand Management among other topics. I really highly recommend this book to any sports or business executive or fan. You will enjoy!

2 of 2 found the following review helpful:

OUTSTANDING- A Must Read For ALL May 03, 2003 By Peter Straus
Carter and Rovell do a masterful job of highlighting the fundamental truths of good business. There is a right way to play the game, and this is the rule book.
Please pay close attention to the anectodes about Minor League Baseball. Sometimes, the greatest success stories do not occur on the grandest of stages.

Congratulations, Mr. Carter and Mr. Rovell!!

2 of 2 found the following review helpful:

Great for the College Student May 01, 2003 By Michael Mischel
I am a college student who really wants to have a future career in sports business. I have read many books but this book by Carter and Rovell takes the cake. It is very well written and they should take pride in the amount of research they did for this book. There are more examples that I can understand than in any other sports business book. Are there two better people to learn the business of sport from? Rovell being 'the guy' for ESPN and Carter being a successful businessman in sports. It is very hard to ignore all this experience. This is a must-read!