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Usually ships in 1 business days | | | | | | A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos. | | | |
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| | Product Details | | Author: | David Ogilvy | | Paperback: | 224 pages | | Publisher: | Vintage | | Publication Date: | March 12, 1985 | | Language: | English | | ISBN: | 039472903X | | Package Length: | 9.7 inches | | Package Width: | 7.4 inches | | Package Height: | 0.58 inches | | Package Weight: | 1.34 pounds | | Average Customer Rating: |  based on 95 reviews |
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| | Customer Reviews | Average Customer Review:
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 Best in it's field! Jun 29, 2010
Reading Ogilvy on Advertising is an invaluable experience for anyone in advertising or marketing. Though it was written decades before iphones, the information is solid and timeless. The foundations of the primary marketing platforms; television, newspapers and magazines are crumbling under the onslaught of the web. People are much harder to reach and influence en mass than ever before and one click carries them away at the speed of light. Advertising as an industry is struggling to reinvent itself and the best way to do this is to study the ads that really worked and why they worked. Ogilvy was a genius at creating things you wanted to look at and read. There was always an excitement in his work. He didn't just show you a product, he made you want to be a part of the adventure his product could produce, whether he was selling you beer or a trip to Bermuda. My favorite is the Guinness Guide to Oysters, ignore the wording, what this ad says is "you have choices", the text isn't as important as the implied message, "Guinness drinkers make their own choices", it is branding at its best because the buyer feels he's in control. If you posted this on the net today it would still sell a lot of beer. If you read this book you will sell more of anything you choose because this book will teach you how to reach your market. If you're into "belly to belly" and "fear" selling this book is probably not for you. Ogilvy also discusses personal ethics which is interesting for an Ad man. What I found most impressive about the book was that Ogilvy managed to do a great job of selling the product while not selling his soul.
Outstanding Jun 13, 2010
This book has probably more than you would ever want to know about advertising. Very
imformative, even if you aren't a rising advertising star this book has it all.
 Ad Classic Apr 03, 2010
It's starting to seem dated, but some of his scientific principles are timeless. His love of research shows throughout. You know he would have a field day with all the data behind Google Adwords.
0 of 1 found the following review helpful:
Over rated !! Feb 10, 2010
I wanted a book that would give me a good insight into the principles of Advertising, so I purchased "Ogilvy on Advertising"- based on the good reviews it had on Amazon.
Unfortunately I was dissappointed, as the book is very basic and is more a PR for Ogilvy and the AD campaigns his company executed.
This book is definately over rated !!
This is a must read, but is the info in here "true" anymore? Jan 08, 2010
So this is one of the most fun books to read, what an extraordinary writer and thinker. Yet all of us praising this book have to admit that these are not--N-O-T--the kind of ads we do anymore. So why not? Are we all Ogilvy disciples being overruled by people who haven't read this book? Or are we censuring ourselves?
Hard to tell. I think partly consumers have become more skeptical and don't go for the kind of pseudo factual approach he takes in a lot of these ads, but partly it is a combination of self-censorship and giving in to the forces of ignorance.
So read this book, try these techniques freshly combined with modern testing methods--maybe we'll do some neuvo-ogilvy that will bring a renaissance .
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