This book explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best-known brands and brand agencies.
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Product Details
Author:
Melissa Davis
Paperback:
240 pages
Publisher:
Ava Publishing
Publication Date:
April 01, 2006
Language:
English
ISBN:
2940373000
Product Length:
12.0 inches
Product Width:
8.75 inches
Product Height:
1.0 inches
Product Weight:
2.84 pounds
Package Length:
11.73 inches
Package Width:
8.66 inches
Package Height:
1.1 inches
Package Weight:
2.82 pounds
Average Customer Rating:
based on 1 reviews
Customer Reviews
Average Customer Review: ( 1 customer reviews )
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Most Helpful Customer Reviews
Huge disappointment Dec 07, 2010
By JG
"Jagmom"
Buy this book if you are taking a class on marketing not if you are looking for help naming a business. Very dry and not very visual.
based on 1 reviews
