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Out of stock | | | | | | You're a mortgage broker. You want to make more deals. What if you had access to a marketing consultant who's helped your competitors sell millions of dollars worth of residential mortgages? How much you will pay for that information?... | | | | | |
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| | Product Details | | Author: | Blaine Parker | | Paperback: | 108 pages | | Publisher: | Xlibris Corp | | Publication Date: | August 09, 2004 | | Language: | English | | ISBN: | 1413452515 | | Package Length: | 8.3 inches | | Package Width: | 5.3 inches | | Package Height: | 0.5 inches | | Package Weight: | 0.35 pounds | | Average Customer Rating: |  based on 5 reviews |
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| | Customer Reviews | Average Customer Review: ( 5 customer reviews )
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Most Helpful Customer Reviews
5 of 5 found the following review helpful:
 Is 1,000% ROI in just one week really possible? Nov 03, 2005
By Adam Voysey
First, the caveat. I'm an account rep for radio, and I find that Mr. Parker is a little bit hard on us as a group. True, he has a sense of humor about it, and he doesn't vilify all of us. Only the order takers. But if you're a radio person, know that going in. If you're a mortgage person, know that many of us are not the Neanderthal browed cretins he describes.
The book is easy to read, very nuts & bolts, it exhibits a sense of humor, and is likely to seem too simplistic to work. In reality, I'm starting to wonder of other advertising books are just too complicated.
This book actually helped close my first mortgage client. Using Parker's formula, we determined a position and developed a core message and wouldn't you know it: the phone started ringing almost immediately.
But there was a problem: my client couldn't close any of them. We were targeting a well-defined borrower group with a relevant message, and those people were calling. But my client wasn't competitive enough, and none of the deals were panning out.
We re-tooled the message, went after a sub-prime borrower with consumer debt challenges, and wow: in one week, he's closing six deals, one on a million-dollar property, the others around a half million. I don't know exactly what he makes on these loans, but I can guess that his return on investment is already around 1,000%.
And another reviewer said that this book could be used for radio advertising in general. I agree completely, and I'm about to adapt these "Million-Dollar Mortgage" methods for a medical client who is having serious challenges with the advertising message he's insisted on running for so long.
3 of 3 found the following review helpful:
Advertising Mortgages? You're Crazy Not To Get This Book Nov 02, 2005
By Dan O'Day
"www.danoday.com"
Radio advertising is a hidden goldmine to those relative few who know how to use it.
Blaine Parker knows how. He's made fortunes for his "loan originator" clients. He's one of the best copywriters in the business.
Radio advertising is my business, and Parker knows more about creating profit-producing radio advertising for mortgage brokers than anyone I know (myself included).
This book would be a bargain at ten times the price.
4 of 5 found the following review helpful:
Don't let the fact that I have a signed 1st edition fool you Oct 16, 2004
By Russell Friedman
It is the best book of its kind ever written! The fact that I am friends with the author and that I have a signed first edition copy of the book, should not indicate that my rave review is any less than fair and balanced. Here's the real skinny, I got a second copy to send to the mortgage broker we dealt with when we bought our house last year so he can expand his reach - that's how valuable I think this book is.
1 of 1 found the following review helpful:
Good Stuff Jan 15, 2007
By William B. Cox
Don't spend money on radio without it, even though it may take a while for the book to get to you. A must-read.
If You Advertise On Radio You Must Own This Book! Oct 16, 2004
By Dave Lakhani
If I only owned one book on Radio it would be this one. I originally bought it because we were working with a mortgage client and I quickly realized that this was not just a mortgage radio book.
As a regular writer of radio copy and buyer of radio time for clients, I'm typically skeptical of "how to do radio" books in general, they are mostly rehashed information wtih little relevancy. But not this book.
There is so much valuable information on story development, proper use of copy for radio, scheduling, ad development, production and little techniques that will make any ad come alive in a way that makes buyers buy. I'm a little bummed the title says Mortgage Radio since truly this is a radio copywriter's secret weapon . . . not matter what the product.
Blaine's easy to read style is humorous and instructive at the same time. I read the book twice because it contained so many great ideas. The second time, I took four pages of notes.
I found chapters 13 & 14 to be worth the whole price of the book alone.
This will definately be the single best addition you can make to your radio library.
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