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Best Sellers | | |  | |  | | | Marketing | | | | | SKU:
ACAMP_book_usedverygood_0073404721 | | In Stock | | Availability:
Usually ships in 1 business days | | Only 4 left in stock, order soon! | | | | | | Marketing, 9/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. | | | |
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| | Product Details | | Author: | Roger Kerin | | Hardcover: | 784 pages | | Publisher: | McGraw-Hill/Irwin | | Publication Date: | March 20, 2008 | | Language: | English | | ISBN: | 0073404721 | | Product Length: | 10.9 inches | | Product Width: | 8.7 inches | | Product Height: | 1.4 inches | | Product Weight: | 4.1 pounds | | Package Length: | 11.0 inches | | Package Width: | 8.6 inches | | Package Height: | 1.4 inches | | Package Weight: | 4.1 pounds | | Average Customer Rating: |  based on 26 reviews |
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| | Customer Reviews | Average Customer Review: ( 26 customer reviews )
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Most Helpful Customer Reviews
7 of 7 found the following review helpful:
 Same as Hardcover Edition, minus the weight Jul 07, 2009
By Eve
If all textbooks had a loose-leaf edition I would be a very happy student. All the pages are colored and numbered the same as in the hardcover edition. The best to note is that they are hole-punched and not binded, so you are able to just take the relevant chapters to class- no weight hassle.
As for content, I used this textbook for my Intro to Marketing class and plan on keeping it for future reference. It's good to note, that though this is the 10th edition, other students in the class used the 8th and 9th edition as well, but they were still the same price or more expensive than the loose-leaf edition of the 10th edition.
1 of 1 found the following review helpful:
Good price Jan 06, 2010
By Michael A. Lonetti
I ordered the loose leaf version. Great item. Half the price of the hardcover.
It gets one star removed because the cover claims to have a code card to access the online section but it seems to be absent
1 of 1 found the following review helpful:
Marketing class Feb 15, 2009
By Helen M. Steir
"stitch maker"
Marketing 9th Edition is a very good book for any marketing/business student. The book is up to date and very informative. I wish that the videos could be seen by students at home instead of in a class setting.
marketing book Feb 13, 2012
By vababak
Great service with a great product provided for a great shopping experience...Was shipped out promptly...Wish all transactions were as easy and seamless as this one...
Marketing book May 12, 2011
By Bertha M. Quepuy
The book is fine. It has some writting and highlights but it is readable. That was what the seller posted, so I expected it.
The book arrived in short time in good conditions and very well packed. No complains about that.I have not read the book totally it is going to be for my next course in Fall 2011. But that is the one the professor asked so, I order it in advance to have an idea about the subject.
Thanks.
See all 26 customer reviews on Amazon.com
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