Marketers today face growing expectations, but face the same basic questions: how can you offer customers what they really want? Is your brand strong enough to compete globally? How can you satisfy different customers without appearing to play favorites?
See how leading marketing experts weigh in on these and other crucial questions and find answers to your toughest challenges in this collection of the most popular Harvard Business Review cases.
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Product Details
Paperback:
208 pages
Publisher:
Harvard Business School Press
Publication Date:
January 05, 2009
Language:
English
ISBN:
1422199924
Product Length:
8.0 inches
Product Width:
5.4 inches
Product Height:
0.6 inches
Product Weight:
0.45 pounds
Package Length:
8.19 inches
Package Width:
5.43 inches
Package Height:
0.55 inches
Package Weight:
0.53 pounds
Average Customer Rating:
based on 1 reviews
Customer Reviews
Average Customer Review: ( 1 customer reviews )
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Most Helpful Customer Reviews
1 of 5 found the following review helpful:
Good Product. Slow shipping. Oct 06, 2009
By Ed This book was needed for my daughter's college class. It took two weeks to arrive. The product was as advertised, but if you need it in less than two weeks, spend the $3 extra for expedited shipping.
based on 1 reviews
