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Best Sellers | | Home Marketing Management (13th Edition) | |
|  | |  | | | Marketing Management (13th Edition) | | | | | SKU:
124248 | | In Stock | | Availability:
Usually ships in 1-2 business days | | Only 1 left in stock, order soon! | | | | | | Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management. | | | |
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| $217.33 | |
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| | Product Details | | Author: | Phil Kotler | | Hardcover: | 816 pages | | Publisher: | Prentice Hall | | Publication Date: | March 06, 2008 | | Language: | English | | ISBN: | 0136009980 | | Product Width: | 218.75 centimeters | | Product Height: | 272.5 centimeters | | Product Weight: | 4.14 pounds | | Package Length: | 11.0 inches | | Package Width: | 8.8 inches | | Package Height: | 1.3 inches | | Package Weight: | 4.6 pounds | | Average Customer Rating: |  based on 50 reviews |
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| | Features | Product Details: Hardcover: 816 pagesPublisher: Prentice Hall; 13 edition (March 6, 2009)Language: English, ISBN-10: 0136009980, ISBN-13: 978-0136009986Product Dimensions: 11 x 8.8 x 1.3 inches, Shipping Weight: 4.6 pounds (View shipping rates and policies),Average Customer Review: 3.9 out of 5 stars See all reviews (135 customer reviews)
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| | Customer Reviews | Average Customer Review: ( 50 customer reviews )
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Most Helpful Customer Reviews
23 of 24 found the following review helpful:
good but not great Oct 02, 2008
By R. Chatham
This book tries to cram too much into each chapter, often breezing over incredibly deep topics in a way that is only confusing.
For instance, one chapter on data analysis mentions linear regression but doesn't speak at all to what it is. If I had not taking a Quant course recently I would have been completely lost.
This seems to happen the most frequently at the ends of chapters. It seems as if they cover all the main points and then Kotler et. al try to cram all their other little notes and tidbits into overly dense paragraphs just before concluding.
Also if you're a student who has to take the accompanying tests created by Prentiss Hall, expect the questions to come literally word for word from the test, rather than asking concept questions. I felt like I was back in gradeschool.
On the plus side, the book constantly gives breakout examples of the topic being discussed as applied in real life to actual businesses. Where many texts would continually reference the same handful of examples, the companies featured in this book vary widely in size, industry, and other features, giving a good, broad look at marketing as a whole, not just in the US but globally.
11 of 13 found the following review helpful:
 Wordy and full of shameless corporate plugs Dec 11, 2009
By David Pasley
This was a required textbook for my graduate-level Marketing class. The book is way too wordy. It appears that each successive edition simply adds on more and more shameless corporate plugs that are not at all enlightening. You really feel like you are being constantly marketed to. There is good information, but you'll have to skim past a lot of fluff to get to it.
4 of 4 found the following review helpful:
Poor Book Jul 04, 2010
By Dg
Reading this book for an upper level undergraduate marketing class. This book is poorly written, it is hard to read and the concepts are a little disorganized. Furthermore, it is extremely boring, it is a pain to take good notes of this book while you read. The only good thing about the book are the companies used to give examples of the marketing techniques being discussed, the companies are varied and not only from the United States. But besides that, this book is terrible. It gives complex definition for terms that are simple and logical. Simple concepts are explained in a way that 'goes on forever' without actually making the point. The summaries at the end of the chapters are poor. And there are no exercises to test your knowledge. Avoid if possible.
4 of 4 found the following review helpful:
 Exact same as hard cover but at half the price Mar 03, 2009
By The one who moves around a lot.
"Dan"
I purchased mine else where and just finished using it in class. It matched page to page of the hardcover and the pictures were in color. The only difference is it is paper back and the pages are not glossy.
3 of 3 found the following review helpful:
Highly readable, appropriate for undergrads and MBAs alike Jun 12, 2010
By L. Bravim
Marketing Management is one of the better textbooks of my MBA program. The concepts are described in a clear, concise manner. There are numerous examples of companies with successful marketing and those with major faux pas. Even without having taken an introductory marketing course, I had no trouble understanding the text. The layout is well designed, rich with graphics and interesting pictures. I would proffer that Kotler/Keller's Marketing Management (13th Edition) could be used successfully by undergraduates and higher-level students.
Another review mentioned corporate references or endorsements. Of course they refer to well-known organizations! This is a business text for business students. It would be bizarre if they ignored the real-world to the exclusion of theory, which was a fatal flaw of textbooks' past.
See all 50 customer reviews on Amazon.com
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