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Marketing Channels: Infomercials, and the Future of Televised Marketing

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Marketing Channels: Infomercials, and the Future of Televised Marketing

(1 customer reviews)

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G0130751510I4N00

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Infocomercials, (programme-length commercials), are the latest wave in US televised marketing. They use "chat show" formats to sell everything from diet and exercise programmes to cosmetics and household cleaning products. Part information and all commercial, they provide marketers with a new vehicle for reaching and persuading customers. This text, devoted to the infocomercial phenomenon, gives insider advice on how to capitalize on the new marketing opportunities presented by the dawn of a 500-channel television age, showing how to become a player and use this medium to its fullest.

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Product Details

Author:	Craig R. Evans
Hardcover:	336 pages
Publisher:	Prentice Hall
Publication Date:	1993-10
Language:	English
ISBN:	0130751510
Package Length:	9.28 inches
Package Width:	6.27 inches
Package Height:	1.2 inches
Package Weight:	1.62 pounds
Average Customer Rating:	based on 1 reviews

Customer Reviews

Average Customer Review: 4.0

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Most Helpful Customer Reviews

2 of 2 found the following review helpful:

Informative, but also entertaining Mar 28, 2002
I read this book a few years back, and remember it fondly. The book starts off with a little history of advertising, and it was fun to read. After that, the book gets into the meat of what is possible with cable television. I don't think the whole scope of what Mr. Evan's envisioned has come to pass, but I think he got close.