Managing on-air ad inventory in broadcast television.(advertising): An article from: IIE Transactions

This digital document is an article from IIE Transactions, published by Institute of Industrial Engineers, Inc. (IIE) on December 1, 2008. The length of the article is 16633 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

From the author: Keywords: Broadcast television, uncertainty, services management

Citation Details
Title: Managing on-air ad inventory in broadcast television.(advertising)
Author: Srinivas Bollapragada
Publication: IIE Transactions (Magazine/Journal)
Date: December 1, 2008
Publisher: Institute of Industrial Engineers, Inc. (IIE)
Volume: 40 Issue: 12 Page: 1107(17)

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