Making It in Broadcasting: An Insider's Guide to Career Opportunities

Mogel's positive yet realistic approach to job hunting will appeal to recent college grads, many of whom don't understand that a stint on the campus radio station won't necessarily guarantee instant stardom and big money (there are millions to be made in both TV and radio, but fierce competition may relegate many to overnight shifts in the boondocks and less-than-exciting internships at the local cable access station). Fortunately, this well-researched book includes network addresses and tips on job hunting, as well as interviews with people who've made it at all levels of the business (the networks, syndication, CNN, NPR, etc.) and success stories such as those of Ken Burns, who raised millions of dollars to produce his PBS series "The Civil War," and Norm Pattiz, who started a multimillion dollar radio network with just an idea and $10,000. Finding work in the overcrowded world of broadcasting is daunting, but both professors and communications majors alike will find this book an invaluable place to start. Joe Collins