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Best Sellers | | Home Luxury Brand Management: A World of Privilege | |
|  | |  | | | Luxury Brand Management: A World of Privilege | | | | | SKU:
549780470823262 | | In Stock | | Availability:
Usually ships in 1 business days | | | | | | A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management. | | | |
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| | Product Details | | Author: | Michel Chevalier | | Hardcover: | 400 pages | | Publisher: | Wiley | | Publication Date: | March 31, 2008 | | Language: | English | | ISBN: | 0470823267 | | Product Length: | 9.08 inches | | Product Width: | 6.39 inches | | Product Height: | 1.53 inches | | Product Weight: | 2.1 pounds | | Package Length: | 9.1 inches | | Package Width: | 6.2 inches | | Package Height: | 1.7 inches | | Package Weight: | 2.05 pounds | | Average Customer Rating: |  based on 6 reviews |
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| | Customer Reviews | Average Customer Review: ( 6 customer reviews )
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Most Helpful Customer Reviews
5 of 6 found the following review helpful:
 All you need to know! Dec 03, 2009
By C. Selimotic Danforth
A GREAT book covering all the important aspects about luxury. Too often the business models and understanding of this industry are dismissed as "only about high prices." Nothing could be farther from the truth and this book proves that - the authors know what they are talking about. From the reserach, to the examples, to the theories and then conclusions drawn, this book has it all. As someone who works in this field, I say that with utmost confidence. If you want insight into luxury goods and the marketing behind it, get this!
4 of 6 found the following review helpful:
 ABOUT TIME! Jan 21, 2009
By Emanuel Perdis
"A Voracious reader"
One of the best, most real and honest textbooks on Branding I have ever read.
I bought it for my whole management team.
In the luxury cosmetics sector myself, I can attest to the truths and awesome advice the book gives on ALL the facets of brand management. A real winner!!
 A bit academic and Franco-Italian centric. Nov 25, 2011
By Mathias Slabbinck
A very interesting book about the luxury industry, albeit a bit academic. Could be used as a handbook in an MBA course. Also, the author is convinced that only French and Italian brands are true luxury brands, and that Milan and Paris are the center of the world.
0 of 1 found the following review helpful:
very good book Nov 27, 2009
By Ame
"active reader"
I have read various books on this topic and I find that this is probably one of the most complete.
1 of 3 found the following review helpful:
Excellent Book! Jul 24, 2011
By A.P.
"Alexis1956"
A tremendously informative and excellent book! Highly recommended for anyone who desires to know more about corporate branding and management!
See all 6 customer reviews on Amazon.com
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