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Usually ships in 1 business days | | | | | | Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as "brilliant." He also announced it as the "Best Business Book" published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping. The new chapter, Diamonds in the Mine, is an insightful collection of ideas for owners of small stores and operators of superstores, for producers and consumers. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience. "Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks." (Tom Peters) | | | |
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| | Product Details | | Author: | Kevin Roberts | | Hardcover: | 248 pages | | Publisher: | powerHouse Books | | Publication Date: | December 01, 2005 | | Language: | English | | ISBN: | 157687270X | | Package Length: | 9.5 inches | | Package Width: | 7.9 inches | | Package Height: | 0.9 inches | | Package Weight: | 2.1 pounds | | Average Customer Rating: |  based on 32 reviews |
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 Not worthy of the buzz. Apr 25, 2010
The book is good but not great. It's not that I had any major disagreement with anything it says, it's just that there is really nothing new in this book, nothing that I have read or lived through a hundred times before. There weren't any "a-ha moments" or breakthrough insights. If you've never read any marketing or branding books before, then you'll probably benefit by reading this. If you're like me, and have read many, many marketing and branding books, you will learn nothing new. When you're the CEO of Saatchi & Saatchi, your book is going to get published; if I had written this book and taken it to a publisher, they would have laughed at me and my incoherent writing style. Some of the concepts in this book, by the way, are also found in the old book "Raving Fans", which I think is more useful. On the positive side, some of the stories are compelling, and the photography and imaging are really interesting (I own the book, not the Kindle edition). Just don't think for a second that this book will turn you into a marketing or branding guru. It won't.
 Fantastic! Mar 04, 2010
Perfect insight into the unordinairy customer service experience and phenomenon of word of mouth marketing. A must read for any business owner!
2 of 2 found the following review helpful:
Lovemarks - Kevin Roberts Jun 16, 2009
Roberts is the CEO of Saatchi & Saatchi, one of the world's largest advertising agencies. Keep that in mind as you read the book because the author uses many of his agency's clients as his examples of brands that evoke emotion. Even with the self-promoting, there are some great messages within this book. The message throughout is that for brands to grow, people need to fall in love with the brands. Not like the brands, LOVE the brands and products. As I write this review, the Chicago White Sox are in the American League Division playoffs. Why do I tell you this? Because no matter what happens with the White Sox, the fact of the matter is that Chicago will always LOVE the Cubs, and they will really, really like the White Sox. And because of this, the Cubs will always draw more fans than the White Sox. Here is one of my favorite take aways from the book; "Human beings are powered by emotion, not by reason." Brands need to generate emotions, and the more the brand is loved, the longer life it will have. Let's face it, a lot of people love Starbucks, but there is no rational reason to spend $2.00 for a cup of black coffee. It is the emotion that sustains Starbucks.
2 of 3 found the following review helpful:
 Get if from your local library. Mar 22, 2009
I would not recommend buying this book. As the other reviewers have already stated; the writing is over zealous and self promoting. If you can manage to get passed that you will find the ideas presented in this book insulting; the foundation for the promotion of lovemarks is, "human beings are powered by emotion, not by reason," which if you have ever seen a skyscraper, flushed a toilet, flipped a switch to turn on a light or used any other product of man's reason you would find this assertion wholly false.
Kevin Roberts does not succeed in this book because he treats consumers as mindless kids in a candy store who have no volitional control of their consciousness. If you believe that, then you will find this book entertaining and reassuring. If you value reason and sound advertising, then you will find this book daunting and outright irresponsible.
2 of 2 found the following review helpful:
Good Info on Business Apr 16, 2008
This is a good book for the entrepreneur who is interested in setting thier business apart from the pack. To create more than just a brand, but a "LOVE MARK." Its got some good points and Ive applied some of it to my small photography business. I recommend it, but only gave it 3 stars.
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