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Logology

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In today's oversaturated visual landscape, the extremely important role of the logo in identifying a company and differentiating it from competitors can not be overstated. This new collection not only presents a remarkable collection of quality logo designs from all around the world but also unveils the creative components upon which they are founded by showing the evolution of the logos through the design process. Inviting the reader to see a logo from the inside out by examining the original ideas and case studies for these logos, this book shows how and why changes were made during the design process to create an identifying logo perfectly suited for each individual client.

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Product Details

Leather Bound:	286 pages
Publisher:	Victionary
Publication Date:	September 30, 2007
Language:	English
ISBN:	9889822830
Package Length:	10.1 inches
Package Width:	8.0 inches
Package Height:	1.2 inches
Package Weight:	2.55 pounds
Average Customer Rating:	based on 8 reviews

Customer Reviews

Average Customer Review: 4.0

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Fabulous reference Dec 06, 2008
Lots of current logo directions. The book is beautifully organized and bound.
Awesome find.

Wonderful!! Oct 05, 2008
Okay this book is a treasure of informations!!

Great ideas, great logos, great layout...
everything is very very good in this book and even the book is gorgeous (the orange that sticks to your finger is not really cool but it is not that important, just be careful when reading it that's all)

Logology inspirational May 17, 2008
This book is a must-have for graphic designers. Even the cover is inspirational. I'm dying to implement the soft hardcover with deboss on a future project. This is the real deal. You won't be disappointed.

1 of 1 found the following review helpful:

great logo resource Mar 10, 2008
First of all great looking book, a vinyl crackle embossed finish with matching orange printed page ends.
The great thing about the opening section is a selection of case studies that is broken down into: The Assignment, Development, Solution, and Application with words and visuals. The remaining 2/3 is what you would expect a bible of great logo design. Some pages are devoted to a one designer as well, and some logos get more attention and are given a whole page of display. A bit like the Los Logo series but not as cramped full, a bit more room to breath. My mate took one flick through when I got it and ordered it, a very good book.

0 of 17 found the following review helpful: