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Usually ships in 1 business days | | Only 2 left in stock, order soon! | | | | | | The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol, and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, theyare shown predominantly in black and white. By sorting a vast, international array of current logotypesranging from those of small, design-led businesses to global brandsthe book offers design consultancies a ready resource to draw on in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client's marketplace. | | | |
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| | Product Details | | Author: | Michael Evamy | | Paperback: | 352 pages | | Publisher: | Laurence King Publishers | | Publication Date: | October 04, 2007 | | Language: | English | | ISBN: | 185669528X | | Product Length: | 9.56 inches | | Product Width: | 7.6 inches | | Product Height: | 1.53 inches | | Product Weight: | 2.73 pounds | | Package Length: | 9.61 inches | | Package Width: | 7.4 inches | | Package Height: | 1.42 inches | | Package Weight: | 2.78 pounds | | Average Customer Rating: |  based on 8 reviews |
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| | Customer Reviews | Average Customer Review: ( 8 customer reviews )
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Most Helpful Customer Reviews
12 of 13 found the following review helpful:
 Nice thick catalog Oct 27, 2008
By Parka
Watch Video Here: http://www.amazon.com/review/R10O2X4NH3H7A7 This is a very simple book. It's a catalog of logos -- the logo, the designer and logo's company.
The categorization is by logotypes, letters, wordmarks, initials, typographic elements, symbols, abstract and representational. Under these are future categorization. Please view the picture below large to get an idea because it's hard to explain.
The collection of logos featured are primarily printed in black and white in this book. The lead in page however, has the logos (small), in color.
That's pretty much about this book. Oh, and it's thick at 350 pages, more so because it's printed on 160gsm (I guess) matt paper.
(More pictures are available on my blog. Just visit my Amazon profile for the link.)
3 of 3 found the following review helpful:
 Excellent with reservations Nov 19, 2007
By J. Coates
This is a nicely conceived book but has a few problems. None of which stopped me from buying it!
The design and typography used to differentiate sections of the book (groups and categories in the book or classifications of types of symbols, logotypes, signatures, etc.) is difficult to use. If the actual type and design to differentiate these sections had been more clearly done, the book would have been much more useful and leveraged one of its greatest assets. (So, whoever designed the book made that mistake!)
The last section of the book is on multiple solutions used for one identity. This is in contrast to most identity design which uses only one logo or symbol (Apple, Nike, 99% of the book).
This multiple identity solution (sorry, the author calls it something else but I don't have the book with me at home while I write this) is a trend that is emerging slowly over the past 10-15 years. But the coverage in this book is very thin. There are a number of other examples of this method which are not included. I wish there was more on this.
One thing I would like to have seen more of is deeper historical context of identities. More text on, about, why, and who of each or most of the designs. Right now, it is just a picture collection.
Not so much a flaw but something to consider - This book has the greats. Old and newer and very new. But it also has some real silly stinker examples. You wonder, why is that logo in here? For example: the ugly reworking of the UPS logotype shield. Why include this? (and I am not a fan of Paul Rands original although, it would have been far better to included for historical impact purposes)
Indeed, this is the bible and shows the good, the bad, and the ugly but all on a level playing field.
4 of 5 found the following review helpful:
Great reference Oct 15, 2007
By somewhere in NY
As a design student, I have been looking for a book that has collection of logo to reference and analyze. This book is a great reference to see logos that are substantial and corporate. It contains logos that are well known to small. Also, most of all the logos are in black and white which I find it better to understand the form.
If logo books are your thing, this is a must Jan 07, 2011
By T. Rihosek
This book is exactly like many of the great logos contained in it - plain simple, informative and superbly executed.
Smartly catalogued and indexed with clean & unobtrusive layout, all focused at some of the most fundamental, classic brands, with a healthy dose of little known yet peculiar pieces.
I've had this book for some years now and it still feels like a valuable asset in my library.
Priceless Apr 12, 2010
By Matthew J. Rush
"logo maniac"
This book is priceless because it has many many logo's to browse through and look at. The entire book is logo's! A great read....er gallery for logo idea's.
See all 8 customer reviews on Amazon.com
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