| |
Shop
| |  |
|
Best Sellers | | |  | |  | | | Logo Design Workbook: A Hands-On Guide to Creating Logos | | SKU:
| | Availability:
Usually ships in 1 business days | | | Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.
| | | |
List Price:
| $25.00 | |
Our Price:
| $16.50
& eligible for FREE Super Saver Shipping on orders over $25.
| |
You Save:
| $8.50 (34%)
|
| | |
|
| | Product Promotions | | |
| | Product Details | | Author: | Noreen Morioka, Terry Stone Sean Adams | | Paperback: | 240 pages | | Publisher: | Rockport Publishers | | Publication Date: | March 01, 2006 | | ISBN: | 1592532349 | | Package Length: | 8.9 inches | | Package Width: | 8.8 inches | | Package Height: | 0.7 inches | | Package Weight: | 1.85 pounds | | Average Customer Rating: |  based on 9 reviews |
| |
| | Customer Reviews | Average Customer Review:
Write an online review and share your thoughts with other customers.
2 of 2 found the following review helpful:
 inspiring & interesting book Oct 30, 2007
A great and interesting book to read if you want to design logo's (or just your own, like I did).
The layout is great and makes you enthousiastic to start designing.
The reason that it is not five stars is that I missed some great examples (could be that I've different reference materials because I live in Europe).
Though it was an inspiring and usefull book; I'd buy it again.
9 of 10 found the following review helpful:
 Take "workbook" out of the title. Call it "The Design of Famous Logos" Aug 02, 2007
I don't know why the author decieves us wih the word "Workbook." It should be called "about the design of famous logos"
The first 51 pages (of 230) are great. I like the colorful charts and stuff about logo design in the first 51 pages.
The rest is interesting to look at and read, but not what I need and not essential (230 pages long). I am still looking for a book about the logo design PROCESS. It is well designed and has some really great stuff, but still not everything I needed.
ANY AUTHORS OUT THERE? WRITE IT! I need a book which uses about 5 individual designers, their clients, and quotes from both about the process. I want pencil-sketchy looking beginnings. I want stuff about failures as well as successes. I want nitty gritty detail. If you can even include pictures of the designers and clients working together, photos of designers holding up logo proposals in front of a client, that would be great. I know what logos look like. I see them all the time. I do not want to see another book like this that just shows me a bunch of logos!
7 of 7 found the following review helpful:
 Getting ready to test the steps of this book... Feb 27, 2007
Another great book from AdamsMorioka. Graphic design geniuses. :) This book is superb-- it tells you what concerns need to be addressed before the design process begins, which was the most helpful part of the book. But the eye candy-- the logos-- were the most fun. I went through it all in a day, but can't wait to study it more intently. This will be a great reference and inspiration to me in my work.
6 of 6 found the following review helpful:
Required reading for any student interested in logo design May 20, 2006
Subtitled "A hands-on guide to creating logos," the book Logo Design Workbook is a must on the studio library shelf of any designer interested in the creation of logos. Now in paperback, this Rockport Publishers offering covers all aspects of identity design clearly and specifically. From "The Ten Rules" to "Implementing Logos," the authors provide a visual smorgasbord of case studies and examples from firms such as Landor Associates, Morla Design, Pentagram, and over 45 other studios of all sizes, in explaining the basics and the idiosynchrocies of the logo design process. This book should be required reading for the students of any educational institution as they begin to study the creation of identities. - Jeff Fisher, Logo Notions/CreativeLatitude and bLog-oMotives
10 of 10 found the following review helpful:
Great resource, even for non-designers Sep 18, 2005
A great introduction to logo design process. The first part of the book is about the process and the second part is a catalog of case studies.
This book will not teach you how to draw your logo in your favorite vector-based drawing program, but gives you a bird's eye view on process and it does it great: it is easy to understand and covers important topics as asking the right questions to make your logo successful. Because it talks about the process more, it does not go into details with e.g. typeface and color selection (there are books which cover those topics), but you can see how the complete identity was designed e.g. for Metropolitan Market. Recently I had to work with external graphics professionals to re-design the graphical identity of one of our products and this book's focus on the process has helped me a lot to understand and to set up project requirements.
I recommend this book to anyone who works with designers or interested in logo design.
| |
| |
| |  | |  |
|
| You may also like ... |
