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Logo Design That Works: Secrets for Successful Logo Design (That Works Series)

Logo Design That Works: Secrets for Successful Logo Design (That Works Series)
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Logo Design That Works: Secrets for Successful Logo Design (That Works Series)

 
SKU:  

UK-15224950G252tol

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Logo design titles continue to sell the most copies of all graphic design subjects. This hard-working title examines 100 logo designs by illustrating how and why the design works. Sidebars compare and contrast rough drafts of popular logos with their final versions, and short tips address issues such as testing designs, sourcing inspiration, and typography. As well, the evolution of well-known logos are traced by examining why design changes were made and how those changes benefited the client and were successful on the market.

 
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Product Details
Author:Lisa Silver
Paperback:144 pages
Publisher:Rockport Publishers
Publication Date:July 01, 2001
Language:English
ISBN:156496759X
Package Length:11.04 inches
Package Width:9.04 inches
Package Height:0.43 inches
Package Weight:1.67 pounds
Average Customer Rating: based on 4 reviews

Customer Reviews
Average Customer Review:4.0 ( 4 customer reviews )
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Most Helpful Customer Reviews

1 of 1 found the following review helpful:


4Very useful...  Jan 09, 2007 By Al Stallion
this book is a very useful guide. i am a junior designer and i appreciate the details and stories that are provided for the logos in this book. whats just as important as the final project, is the process a designer goes thru to achieve the end result. this book does a good job at providing insight to that conceptual process.


4A great help when you are stuck or can't get started.  Sep 03, 2008 By kre8iv1
I bought this book to help me in a class I was taking. This gave me ideas and a jumping off point. The history of logos helped me understand my assignment better.

Since I am finished with the class, however, I don't foresee using this book again until I have to design a logo for a job or a client.

Logical conclusion: great reference book if you need help in a pinch.


5a necessity for every graphic designer!  Aug 11, 2004 By RaspberryH
I love this book, and refer to it often. It has tons of logo illustrations, along with the idea behind the design of the logo. Some logos even include the brainstorm/mockup sketches that were made to show to the client, so you know what was going through the designer's head. It is so great to see how other designers think. It also has timelines that go through certain logos that have been around a very long time, and shows the changes that they've gone through. A must-have for anyone who wants to try logo design.

0 of 1 found the following review helpful:


3Interesting Discoveries  Apr 19, 2009 By D. Vang
its nice to learn how some logos are developed and how much they have evolved throughout time. it also gives some insight on the designers thinking process as they designed the logos. not a lot of pages tho.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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