Let's revisit the newsroom: what does a weekly newspaper print?: An article from: Public Relations Quarterly

This digital document is an article from Public Relations Quarterly, published by Public Relations Quarterly on September 22, 1995. The length of the article is 3783 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Press releases play a major role in creating publicity for the clients of PR professionals. To help these practitioners create press releases that are acceptable to newspaper editors, a study that identifies the criteria used by editors of Michigan's Grosse Point News in selecting and rejecting press releases was conducted. It was discovered that the press releases that tend to be accepted by the editors were those that discussed coming events. More importantly, majority of those accepted were press releases that had a local angle and were well-written. These results should therefore encourage PR managers to create press releases that are localized and well-written. They also have to remember that articles on coming events are more readily selected than those that are not.

Citation Details
Title: Let's revisit the newsroom: what does a weekly newspaper print?
Author: John H. Minnis
Publication: Public Relations Quarterly (Magazine/Journal)
Date: September 22, 1995
Publisher: Public Relations Quarterly
Volume: v40 Issue: n3 Page: p13(6)

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