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Best Sellers | | Home Killer Brands: Create and Market a Brand That Will Annihilate the Competition | |
|  | |  | | | Killer Brands: Create and Market a Brand That Will Annihilate the Competition | | | | | SKU:
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Usually ships in 1 business days | | | | | | In today's saturated marketplace, consumers are inundated with too many choices. Only the strongest brands will capture attention, and only those Killer Brands will beat the competition. The losers eventually disappear from the marketplace, and the market share and profits go to the victor! Branding expert Frank Lane presents the three simple but essential principles of brand power to launch any successful product. Focus, Alignment, and Linkage represent an entirely new way to look at creating and marketing the Killer Brand. Focus is the compelling promise that a product is unique. Alignment is the marketing actions that are consistent with this promise. Linkage is the guarantee of the product design, packaging, and brand name. Dominate the marketplace with the help of Frank Lane and "Killer Brands"! | | | |
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| | Product Details | | Author: | Frank Lane | | Paperback: | 224 pages | | Publisher: | Adams Media | | Publication Date: | April 12, 2007 | | Language: | English | | ISBN: | 1598691236 | | Product Length: | 8.42 inches | | Product Width: | 5.58 inches | | Product Height: | 0.58 inches | | Product Weight: | 0.58 pounds | | Package Length: | 8.3 inches | | Package Width: | 5.4 inches | | Package Height: | 0.7 inches | | Package Weight: | 0.55 pounds | | Average Customer Rating: |  based on 35 reviews |
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| | Customer Reviews | Average Customer Review: ( 35 customer reviews )
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Most Helpful Customer Reviews
2 of 3 found the following review helpful:
A Killer Process, A Killer Book May 28, 2007
By J. Murray
"Killer Brands" is a necessity for any current or future business owner. Frank Lane offers a simple, methodical, and powerful process for creating a true Killer Brand--whether it be a product or service. His process of focus, alignment, and linkage, which Frank devised from years of experience, is an effective means of keeping your branding decisions and actions on the most successful path.
This book is an easy read. Frank explains his process directly, clearly, and with applicability--never bogging you down with terminology or theory like other books. In addition, Frank offers his own experiences and brief case studies to illustrate each step.
I found this book to be tremendously enlightening, educational, and even entertaining. I'm very glad I purchased it, and I've started following Frank's process in developing my own business. If you're serious about leaving the competition behind, I highly recommend "Killer Brands."
Excellent Advice, Some Boastful Exaggerations Apart Apr 28, 2012
By Daniele Mazzini
"danmaz"
I'm an engineer by training, but I've been studying marketing - and specifically branding - for startups for quite some time now. Among the many books I read on the subject, I have to say this one was the most useful: It presents a simple framework that is very easy to grasp and that you can apply even when you have little resources.
I'll add that I was almost put off by some excessively boastful promises made at the start of the book, but I'm really glad I went on to find out that the content is really solid. So, if you feel you're being oversold at the start, don't give up!
You have to read this book!!! Dec 06, 2010
By Nell Alano
Killer Brands is a must read for anyone who is launching a product or service! I learned so much information and luckily it came before I made any costly mistakes. Killer Brands gave me very straight forward and simple guidelines to follow so that I too can create a Killer Brand with the product I'm just in the process of launching! I've heard you really have one shot and after reading Killer Brands it will be a million times better than what I would have done without this newly acquired knowledge! I LOVE this Book! It's inspiring and educational at the same time!
 The kind of book which takes you a step above the rest, folks. Sep 11, 2010
By Kevin
"The Peoples Marketer"
Ok, first things first. I've been in the marketing game for 7 years now, and I've grown my marketing company to the point most business owners work pretty darn hard to reach. That's not to say anything which may sound as though I'm bragging, but giving you an idea of what level of understanding I'm coming from as far as business is concerned.
Now, "Killer Brands" by Frank Lane is one heck of a read for those who simply wish to learn those few nuggets that "differentiate" you from the others in whatever industry you find yourself in. I've read hundreds of books, and I've attended more seminars than I care to count. And this book is by far one of the most simple, concise, on the money blueprints that I've come across in a long time. Frank Lane is on with this one, and if you wish to know how to create not just a killer brand, but a blueprint on how you can consult other business owners struggling to simply exist. You've got yourself a winner by what you'll learn from this book. I put my stamp on it, and you'll be more than satisfied with it's content.
Love & Light, folks!
You Can be the Annihlator or be Annihilated Jun 22, 2010
By James Lauffer
If you are involved in a business and want to annihlate your competion, read this book. If you don't care about being annihlated, don't read it. Kill or be killed. The choice is yours.
Killer Brands presents clear thinking from an author with real world experience to back up what he says. The book is full of examples that drive home the valuable wisdom shared by Frank Lane. The lucid model Lane presents, based on clear and powerful principles, will provide you an invaluable framework for analysis and strategy. It will make you a 007 of branding - you'll have a license to kill.
Whether you are a budding entrepeneur or a senior manager at a multinational corporation, this book is for you.
There are many books about branding. I know because I've read nearly all of them. From a practical, apply it now to your situation perspective, this book ranks at the top of list.
Killer Brands is riduculously inexpensive. Buy it. Unless you are my competition. If I have to compete with you, please, please, please don't read this book!
See all 35 customer reviews on Amazon.com
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