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Usually ships in 1 business days | | | | | | It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must! Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include 'The Car in front is a Toyota' and 'The Independent - It is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis. | | | |
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| | Product Details | | Author: | Paul Arden | | Paperback: | 128 pages | | Publisher: | Phaidon Press | | Publication Date: | June 01, 2003 | | ISBN: | 0714843377 | | Package Length: | 6.9 inches | | Package Width: | 4.7 inches | | Package Height: | 0.6 inches | | Package Weight: | 0.4 pounds | | Average Customer Rating: |  based on 64 reviews |
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| | Features | ISBN13: 9780714843377Condition: NewNotes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
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| | Customer Reviews | Average Customer Review:
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 Good light reading Sep 06, 2010
I was expecting more thought provoking quotes, stories or questions to challenge me. Instead, this book was more of a light reading table book.
0 of 4 found the following review helpful:
 Not the world's best selling book Jul 27, 2010
Maybe it's supposed to be some kind of joke, but this isn't the world's best selling book. Not even close. Or maybe his point is that you can plaster a boldface lie and no one will question it. Well here's my one star and a list of at least 20 books that sold better. I'm sure there are actually probably hundreds of thousands that have sold better.
The *real* world's best selling books:
1. The Bible - 6 Billion
2. Quotations from Chairman Mao Zedong - 900 Million
3. The Qur'an - 800 Million
4. Xinhua Zidian - 400 Million
5. The Book of Mormon - 120 Million
6. Harry Potter and the Sorcerer's Stone by J. K. Rowling - 107 Million
7. And Then There Were None by Agatha Christie - 100 Million
8. The Lord of the Rings by J.R.R. Tolkien - 100 Million
9. Harry Potter and the Half-Blood Prince by J. K. Rowling - 65 Million
10. The Da Vinci Code by Dan Brown - 65 Million
11. Harry Potter and the Chamber of Secrets by J. K. Rowling - 60 Million
12. The Catcher in the Rye by J. D. Salinger - 60 Million
13. Harry Potter and the Goblet of Fire by J. K. Rowling - 55 Million
14. Harry Potter and the Order of the Phoenix by J. K. Rowling - 55 Million
15. Harry Potter and the Prisoner of Azkaban by J. K. Rowling - 55 Million
16. Ben Hur: A Tale of the Christ by Lew Wallace - 50 Million
17. Heidi's Years of Wandering and Learning by Johanna Spyri - 50 Million
18. The Alchemist by Paulo Coelho - 50 Million
19. The Common Sense Book of Baby and Child Care by Dr. Benjamin Spock - 50 Million
20. The Little Prince by Antoine de Saint-Exupéry - 50 Million
0 of 1 found the following review helpful:
 Anything below a four star is missing the bigger picture! Jul 07, 2010
GREAT piece of work. I ran across it today in the book store. As an expert at unconscious persuasion and influence I can tell what moves people to action. This is a collection of thoughts that IF applied would prove to move prospects and clients to action. It's brilliantly written in metaphor (in some places) but it's NOT just for advertising. As a professional speaker, some of the things he talks about apply to moving people from "the front of the room." The wisdom is subtle and none of it's a secret - but, he puts it together in a way that's refreshingly easy to understand/apply. Arrogant and non-persuasive as my remark might be, I'd dare to say that the negative reviews below are all people who think inside the box and march to someone else's drum....or, think they "know" the information contained in the book but do not apply it. Application will create results, and that being said, does someone just want a good read of do they want benefit? (Forgive my slant, though I do get tired of people who have never written a thing in their life criticizing those who have.)
1 of 1 found the following review helpful:
Quick, Inspirational Read Jul 06, 2010
This book has short, 2-page essays on a variety of topics related to being creative. I read the whole book in a couple of hours.
The essays themselves urge you to think differently about what it means to do your job (the assumption of the book is the job is advertising but the lessons apply pretty much anywhere). They urge things like seeking criticism, taking responsibility, not being afraid to fail, etc. All good things if you want to stand out from the crowd. All inspirational. And all things I will strive to remember when I head for work tomorrow.
great book Apr 21, 2010
this is really a simple book. its really simple. some people expect a writer to walk you step by step and hold your hand to success but it doesnt work like that. it's more a motivational book to remind you to step outside the box and to remain creative and fresh. i love it. big words and fonts to keep the book simple and the photographer/creative artist to continue doing what he or she loves......
good book i would reccomend
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