Interactions, Activities and Gender in Children's Television Commercials: A Content Analysis.: An article from: Journal of Broadcasting & Electronic Media

This digital document is an article from Journal of Broadcasting & Electronic Media, published by Broadcast Education Association on January 1, 2001. The length of the article is 7180 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the author: This content analysis examined 595 commercials featuring children in programming aimed at children. It analyzed the portrayals of activities and interactions of boys and girls in both single-gender and mixed-gender commercials. Nearly equal numbers of girls and boys were portrayed together acting cooperatively. However, single-gender commercials portrayed girls in stereotypical domestic settings. Also, the primary activity of children in the commercials analyzed was non-creative play, and considerable violence and aggression were portrayed.

Citation Details
Title: Interactions, Activities and Gender in Children's Television Commercials: A Content Analysis.
Author: Mary Strom Larson
Publication: Journal of Broadcasting & Electronic Media (Refereed)
Date: January 1, 2001
Publisher: Broadcast Education Association
Volume: 45 Issue: 1 Page: 41

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