| |
Shop
| |  |
|
Best Sellers | | Home How to Write Fundraising Materials That Raise More Money: The Art, the Science, the Secrets | |
|  | |  | | | How to Write Fundraising Materials That Raise More Money: The Art, the Science, the Secrets | | | | | SKU:
8130687 | | In Stock | | Availability:
Usually ships in 1 business days | | | | | | On a scale of 1 to 10 (10 being the best) how would you rank yourself as a writer? A 5 or 6 perhaps? Maybe a 7? Then you already have a good set of skills. Now, combine your own talent with the field-tested advice of America's top fundraising writer, and you're steps away from boosting your returns by 15, 17, even 20 percent. Just by tweaking the way you already write. Tom Ahern is an authority on donor communications, but he can also teach. In recent years, CASE, the fundraising association for higher education, has named him a "Faculty Star," acknowledging the unusually high ratings his workshops receive. Tom has squeezed virtually everything he knows into this book. Everything you'd learn in his workshop is here and much more. And because Tom has worked with organizations of every kind, his advice is relevant whether yours is an easy sell like a community hospital or a niche cause like an historic house. Complements Ahern's acclaimed book, Seeing Through a Donor's Eyes. | | | |
List Price:
| $24.95 | |
Our Price:
| $15.94
& eligible for FREE Super Saver Shipping on orders over $25.
| |
You Save:
| $9.01 (36%)
|
| | |
|
| | Product Promotions | | |
| | Product Details | | Author: | Tom Ahern | | Paperback: | 187 pages | | Publisher: | Emerson & Church Publishers | | Publication Date: | February 15, 2007 | | Language: | English | | ISBN: | 1889102318 | | Product Width: | 1.37 centimeters | | Product Height: | 2.06 centimeters | | Product Weight: | 0.01 pounds | | Package Length: | 8.4 inches | | Package Width: | 5.8 inches | | Package Height: | 0.6 inches | | Package Weight: | 0.4 pounds | | Average Customer Rating: |  based on 13 reviews |
| |
| | Customer Reviews | Average Customer Review: ( 13 customer reviews )
Write an online review and share your thoughts with other customers.
Most Helpful Customer Reviews
12 of 12 found the following review helpful:
 All Fundraisers Can Benefit From This Book Jun 18, 2007
By Harvey McKinnon
For research purposes, I have more than 30,000 direct mail samples, countless annual reports, and hundreds of newsletters in my business library. And I'd say probably anywhere from 2 to 3% of them are really good (that means they raise a lot of money). They practice what Tom Ahern teaches you in his new book.
If you've ever had the opportunity to see Tom present - and he presents at many conferences around North America - then you'll know why you need this book. His way of thinking about donors, and what they want, will enable you to improve almost any donor-directed publication that you produce.
I strongly encourage anyone working for a nonprofit to buy this book - almost certainly it will improve the quality of the information you give to your donors, and the amount of money they give to you.
12 of 13 found the following review helpful:
Like being in a candy shop with a pocketful of money May 20, 2007
By Richard E. Schwartz
"Rick Schwartz/StraightTalk"
Two great things about Tom Ahern: 1) he writes in crisp, clear, jargon-free language, and 2) virtually every sentence contains advice or a tip I can actually use. In this straightforward but packed book, he taught me to always put myself in the donor's shoes when I'm writing, to never write anything that doesn't include an offer, to run like hell from "writing by committee", the emotional triggers that get people reaching for their wallets, and how to write great headlines and good copy. I'm not sure what else you can ask from a book that fits in your back pocket, reads deliciously the second and third time, and even apologizes for leaving out a chapter he'd call "Feeling Stupid". Feeling stupid is what you should feel if you don't order this book right after you finish this review.
8 of 8 found the following review helpful:
Tom Ahern is the best! Apr 21, 2007
By Mal Warwick
You can find lots of stuff in print about writing fundraising materials -- but you won't find any book that's more squarely on point or more clearly and compellingly written. Tom Ahern is a master of writing for results. This superb new book is a must for anyone who writes to raise money.
5 of 5 found the following review helpful:
Fun to read and jam-packed with essential information Oct 15, 2007
By Mary Akylas Harman
I could not put Tom's book down and read it in a night. There are some many great tips and insights -- I will not write another thing without this book at my side!
2 of 2 found the following review helpful:
Wow...Fundraisers need this book! Sep 12, 2009
By Busy
"DJT"
Although I have listened to Tom make presentations, he goes so fast that you forget some of the "secrets" of fundraising he mentions. This book is full of those ideas and is a great way to remember what he said. However, anyone reading it will find it easy to read, very practical, and more than helpful. Now...to go do what he suggests!
See all 13 customer reviews on Amazon.com
| |
| |
| |  | |  |
|
Recently Viewed | You may also like ... |
