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Usually ships in 1 business days | | Only 2 left in stock, order soon! | | | | | | If you’re like most business professionals, you could be losing $10,000, $100,000, or even $1 million a month on the Web! Catapulting your business online is easier than you may think. Thanks to new and emerging developments in Web technology, you can immediately reach more new customers — free. Plus, you can better leverage your “traditional” Internet marketing to get more traffic from the search engines and free publicity from the press. Internet marketing veteran and Entrepreneur columnist Catherine Seda reveals how to attract new customers, search engine spiders and the press, simultaneously. Use this approach to skyrocket your sales while building your brand. This book reveals the insider secrets of how to: • Capitalize on social media, such as blogs, podcasts, and online video, while watching your profits soar from search engines, e-mail, and affiliate marketing. • Maximize your exposure by building your online reputation as an industry expert. • Recognize search engine spammers who will get your site banned and kill your cash flow. • Mimic the successful Internet marketing techniques that have elevated the status of well-known sites. • Avoid making the “Top 10” Internet marketing mistakes as revealed by industry leaders. This “non-techie” book is for: consultants, entrepreneurs, corporate marketers, students, investors, journalists and adventurers. | | | |
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| | Product Details | | Author: | Catherine Seda | | Paperback: | 224 pages | | Publisher: | New Riders Press | | Publication Date: | February 19, 2007 | | Language: | English | | ISBN: | 0321496590 | | Product Length: | 8.96 inches | | Product Width: | 7.1 inches | | Product Height: | 0.46 inches | | Product Weight: | 0.77 pounds | | Package Length: | 8.8 inches | | Package Width: | 6.9 inches | | Package Height: | 0.6 inches | | Package Weight: | 0.5 pounds | | Average Customer Rating: | based on 20 reviews |
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| | Customer Reviews | Average Customer Review: ( 20 customer reviews )
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Most Helpful Customer Reviews
23 of 25 found the following review helpful:
Just a thought Apr 16, 2007
By ABC I just wanted to add that I find it rather suspicious that all the earlier reviewers had written 1 or 2 reviews in total and are bragging about this book like hell. They also share similar vocabulary and writing style...
5 of 6 found the following review helpful:
Great online marketing and PR advice that is worth thousands of dollars Apr 21, 2007
By Manny Hernandez
"@askmanny"
I learned about Catherine Seda back in 2004, when she published her classic book "Search Engine Advertising". Earlier in 2007, she came back with this other title, "How to Win Sales & Influence Spiders", one that handsomely complements her work and offers marketers and business owners alike a plethora of information to feed from and make the most out of the options available nowadays to catapult your business online.
With the assistance of contributing author Amanda Watlington (another legend in the Search Marketing space), Catherine covers PR, blogging, social networking, podcasting, e-mail campaigns, affiliate marketing, PPC and more sharing her knowledge while she interviews experts in each of the topics and wraps up each chapter with an insightful Success Story (read "case study") to drive the points home.
In the end, between the material covered and its relevance, combined with her fresh writing style, the book ends up being an enjoyable read that is worth thousands of dollars, if you apply her suggestions as a part of your marketing and PR efforts.
1 of 1 found the following review helpful:
Great .. Just Great May 17, 2008
By A. Ryan
"scandal"
Just when I was ready to wipe the dust off of my Internet Marketing Books to "brush up" from just a year ago, out comes this book.
After reading this book, I realize now that my "other" books seem antiquated. I have no need for them now as "Win Spiders" has introduced me to the next generation of Web Buzz and Marketing.
Catherine Seda really has her finger on the pulse as this book opens your eyes to what is working now and what is not working.
If your not using these techniques this book teaches, your behind the eight ball. I would like to see a full blown "course" from the author as I will be the first in line to own it. Great Job !!
1 of 1 found the following review helpful:
A non-techie book about Internet marketing aimed at people who are not yet savvy about the subject. Not a step-by-step guide. Apr 06, 2008
By Jeff Lippincott
"JLIPPIN"
I liked this book. It covers Internet marketing in a pretty thorough manner. There's material about online public relations or reputation and credibility building. And there's coverage of online advertising. The book is split into two parts and ten chapters as follows:
I. Using public relations for longterm success (Chapters 1-5)
II. Making online advertising profitable for your business (Chapters 6-10)
1. Winning the SEO battle
2. Leveraging articles for the Web
3. Blogging for business
4. Networking in social media
5. Broadcasting your message
6. Connecting through email
7. Unleashing an affiliate force
8. Maximizing pay-per-click
9. Reaching out through contextual advertising
10. Targeting shopping communities
The book is well written and outlined pretty well. I'm not sure chapters 6 and 10 belonged in Part II, but who knows? And I'm not sure it is possible to UNLEASH an affiliate force (Chapter 7). But who knows? I would have liked the book better if chapters 1-6 and 10 had been included in the main body of the book. And the advertising and referral fee stuff were included in a short appendix section or saved for another book.
I think chapters 2, 3, and 5 were intimately related. And I would have kept them together instead of breaking them up by inserting Chapter 4 as the author did. And Chapter 5 (podcasting) could have been split into two chapters with one being about streaming audio and the other being about streaming video. 4 stars!
1 of 1 found the following review helpful:
The "Necessary Tools and Strategies" to attract and activate your web audience Apr 03, 2008
By Damon Doran
"Web Guy"
Catherine Seda's presentation of information is enjoyable and most of all understandable. Whether you have been in the website development space for 15 years or 15 months she delivers the information in a manner which enables you to grasp and then implement it. I found that she confirmed what I knew and then gave me some new tactics and strategies that I am employing now for the first time. I highly recommend this book to both web savvy individuals and those just beginning.
See all 20 customer reviews on Amazon.com
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