Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
List Price:
$59.00
Our Price:
$45.07
& this item ships for FREE with Super Saver Shipping.
You Save:
$13.93 (24%)
Product Promotions
Buy $50 in qualifying physical textbooks, get $2 in Amazon MP3 Credit. Here's how (restrictions apply)
Product Details
Author:
Teemu Moilanen
Hardcover:
230 pages
Publisher:
Palgrave Macmillan
Publication Date:
January 15, 2009
Language:
English
ISBN:
0230220924
Product Length:
9.2 inches
Product Width:
6.2 inches
Product Height:
0.8 inches
Product Weight:
1.05 pounds
Package Length:
9.21 inches
Package Width:
6.22 inches
Package Height:
0.87 inches
Package Weight:
1.06 pounds
Average Customer Rating:
based on 1 reviews
Customer Reviews
Average Customer Review: ( 1 customer reviews )
Write an online review and share your thoughts with other customers.
Most Helpful Customer Reviews
2 of 2 found the following review helpful:
Poorly written, impoverished editorial discipline Apr 03, 2010
By E. Rock One can hope with such an expansive title, the authors and editors would come close to delivering a coherent final result. The minds behind the book fail to display an authoritative command of the subject and even crash then burn when addressing the well established theoretical framework for product and service branding.
Words and phrases meander on their way to make a point and assertions get lost in endless repetition as a reader might stumble over badly organized chapters, paragraphs and even sentences.
The doctoral students at the heart of this work should leave marketplace offerings and return to their academic environs more accepting of sophmoric admirations of their elders and more studied peers.
I will use the book as an exceptional listing of contemporary studies on more narrow subjects.
based on 1 reviews
