Media insider David Alexander reveals clever, cagey, creative methods for getting your story out with the right "spin." Learn how TV, radio and newspapers choose which stories to cover; which are the most influential media execs to contact (and whom to avoid); how to write irresistible news releases; how to exploit busy, competitive reporters; how the best media manipulators have used dramatic guerrilla methods to get their messages plastered across the world stage; and much more.
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Product Details
Author:
David Alexander
Paperback:
98 pages
Publisher:
Paladin Press
Publication Date:
1993-07
Language:
English
ISBN:
0873647297
Package Length:
8.2 inches
Package Width:
5.3 inches
Package Height:
0.3 inches
Package Weight:
0.4 pounds
Average Customer Rating:
based on 1 reviews
Customer Reviews
Average Customer Review: ( 1 customer reviews )
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Most Helpful Customer Reviews
6 of 6 found the following review helpful:
If you want to get your story on TV, this book tells you how Jul 04, 1998 Forget going through a public relations firm to tell your story to the media. This book gives you solid examples of how to get the media to come to you. Tricks of the trade that the media (especially TV) falls for every time.
based on 1 reviews
