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Hong Kong Apothecary: A Visual History of Chinese Medicine Packaging

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Hong Kong Apothecary: A Visual History of Chinese Medicine Packaging

(3 customer reviews)

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G1568983905I5N00

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Hong Kong Apothecary transports us to the exotic world of Eastern medicine, a world of oils, powders, pills, and cures for every known ailment from impotency to opium addiction. As peculiar as pink pills for pale people are the packages containing these medicaments. Author Simon Go has combed manufacturers , shops, and home medicine cabinets for years collecting the most compelling examples. the result is a visual cabinet of curiosities, a graphical pharmacopoeia.
Divided by type such as ointments, herbal teas, infused oils Hong Kong Apothecary presents the fascinating graphics and tantalizing descriptions of hundreds of medicines and gives us an insight into Chinese customs afforded only by examining the artifacts and customs of everyday life. many of these medicines are no longer produced, making Hong Kong Apothecary a memoir of a quickly disappearing culture.
This lavishly illustrated book is of interest as much for designers seeking inspiration in the unknown vernacular of commercial graphics as for anyone interested in Eastern medicine.

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Product Details

Author:	Simon Go
Paperback:	200 pages
Publisher:	Princeton Architectural Press
Publication Date:	July 01, 2003
Language:	English
ISBN:	1568983905
Product Width:	224.5 centimeters
Product Height:	243.5 centimeters
Product Weight:	1.18 pounds
Package Length:	9.7 inches
Package Width:	8.9 inches
Package Height:	0.8 inches
Package Weight:	1.1 pounds
Average Customer Rating:	based on 3 reviews

Customer Reviews

Average Customer Review: 4.5

( 3 customer reviews )
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Most Helpful Customer Reviews

9 of 9 found the following review helpful:

A GREAT & BEAUTIFUL BOOK! Sep 26, 2003 By Andy French "Crotchety Music Fan"
As a history buff with an interest in packaging and pharmaceutical history, I was enthralled by this book. With a beautiful layout and interesting text, this book taught me a ton about Chinese medicine and provided hours of entertaining reading.

5 of 5 found the following review helpful:

A very original book on a common household item Jan 05, 2005 By Dan Lam
Hong Kong Apothecary is a very entertaining read. As a Chinese-American, I grew up around different Chinese medicines and remedies all my life. But I didn't know that there was so much history, success, and scandal behind them until I found this book. Until I saw all the different designs together in one book, I didn't appreciate the intricate designs of medicine packaging either. I get nostalgic looking at some of these photographs. I say to myself, 'Hey! I've used this medicine before!' It's a fun book to read through and the designs make for very inspirational reference material.

1 of 1 found the following review helpful:

A master class in practical packaging Aug 27, 2006 By R. J. Corrigan Jr. "acknak.blogspot.com"
I was drawn to this book originally for all of the fascinating stories it told about traditional Chinese medicine, but I became increasingly interested in what it had to say about different ways of packaging.

Packaging, in its simplest expression, is little more than a wrapper. As shown throughout Hong Kong Apothecary, good packaging can deliver so much more - a brand promise, a visual guide to the product, a sense of the genuine.

Regardless whether or not you "believe" in Chinese medicine or not, this book will reveal new ideas for how to deliver products of all sorts, and will give you a sense of how much more interesting packaging can be when its primary job is to tell a story.

(It doesn't hurt that the book itself is beautifully designed!)

For anyone who has wondered "what's in all of those little drawers" in the apothecaries featured in classic kung fu flicks, this should also be a big help.