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Best Sellers | | Home Guerrilla Pr Wired: Waging A Successful Publicity Campaign On-Line, Offline, And Everywhere In Between | |
|  | |  | | | Guerrilla Pr Wired: Waging A Successful Publicity Campaign On-Line, Offline, And Everywhere In Between | | | | | SKU:
1101787088 | | In Stock | | Availability:
Usually ships in 1-2 business days | | Only 1 left in stock, order soon! | | | | | | This text re-examines the principles of Guerrilla PR - the technique for creating affordable publicity on the fly, for the age of the World Wide Web. Written in the Levine's friendly, "coaching," tone, it explains the tenets of guerrilla PR and how they have changed with technology, describes how web sites for media outlets are constructed and who is accessible through them, and delves deep into the various ways a web program can be used either solo or in addition to a print or broadcast PR campaign. The reader learns how the pros use the web for publicity, how to focus on a target to get superior results and how to avoid all the pitfalls and mishaps that lie in wait for the web PR novice. Plus, the text includes remarkable and true stories of PR success on the web and information from leading web site developers, web masters, editors and producers who have been swayed by savvy web-based guerrilla PR. | | | |
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| | Product Details | | Author: | Michael Levine | | Hardcover: | 288 pages | | Publisher: | McGraw-Hill/Contemporary Books | | Publication Date: | December 18, 2001 | | Language: | English | | ISBN: | 0071382313 | | Product Width: | 145.0 centimeters | | Product Height: | 216.0 centimeters | | Product Weight: | 1.21 pounds | | Package Length: | 8.6 inches | | Package Width: | 5.6 inches | | Package Height: | 1.1 inches | | Package Weight: | 1.2 pounds | | Average Customer Rating: |  based on 26 reviews |
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| | Customer Reviews | Average Customer Review: ( 26 customer reviews )
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Most Helpful Customer Reviews
27 of 27 found the following review helpful:
 1 of My Worst Book Purchases Apr 21, 2003
I run an internet company and was looking for a book on some good guerilla marketing, i.e, cheap, ways of getting our name out there. I was excited about getting this book, but quickly realized within the 1st 5 pages that this book is terrible. He spends more than half the time trying to convince me that the internet is important. What a joke. I learned nothing. It is much more valuable and cheaper to read something online. Now I'll have to do that or look deeper for a good PR book.
24 of 24 found the following review helpful:
So outdated, don't waste your money! Jul 15, 2003
By Tamara Gruber
"tkanoc"
I bought this book because I'm looking for new insight into online PR and since this was recently published, thought I might find some good information. Wrong! These concepts were old five years ago. As a matter of fact, I'm not sure how he stretched 3 basic concepts into a whole book. If you know anything about PR and the web (like how to send an email!), you are way beyond this book. In fact, let me summarize the whole thing: 1. Create a website. 2. Use the web to find contact info for the media. 3. Use email to contact the media. Earthshattering. You must live under a rock if you don't already know this. In addition, the book includes interviews and mentions of companies and publications now defunct, like Industry Standard.
20 of 20 found the following review helpful:
What book are you people reading? Oct 29, 2003
How is anyone in their right mind going to give this book 5 stars?!? I was annoyed i spent money on it at all halfway through, but i kept an open mind and finished it till the end. The whole book can be summarized by these 2 words - COMMON SENSE. If you have any, you won't need to read this stuff. All he did was take his old book Guerrilla PR and repackaged it for profit. His recommendations and insights about the online community are way too optimistic. Don't waste your money on this one. If you want to read a good PR book, read Full Frontal Pr by Richard Laermer and apply those principles online. Just do not waste your time with Levine.
18 of 18 found the following review helpful:
THIS BOOK IS NOT VERY GOOD Feb 26, 2003
The ideas presented in this book are things a high school student would know and the writing is poor. Buy this book if you know ABSOLUTELY NOTHING about PR. If you know even a little bit then you know what this book is going to say.
21 of 22 found the following review helpful:
Painfully Basic Dec 22, 2002
With all due respect to this author and the other reviewers, this book is VERY basic. Either I know a lot more about Internet marketing than I thought I did or there are A LOT of people out there who know very little about it.
See all 26 customer reviews on Amazon.com
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