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Usually ships in 1 business days | | Only 5 left in stock, order soon! | | | | | | "Excellent advice."--Public Relations Quarterly Nearly a decade after it first hit bookstands, Michael Levine's Guerrilla PR remains one of the industry's bestselling, best-reviewed, and most valuable how-tos for garnering low-or no-cost publicity. Now, Guerrilla PR Wired updates Levine's attention-getting strategies for today's globally wired environment. | | | |
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| | Product Details | | Author: | Michael Levine | | Paperback: | 306 pages | | Publisher: | McGraw-Hill | | Publication Date: | January 21, 2003 | | Language: | English | | ISBN: | 0071382321 | | Product Length: | 8.9 inches | | Product Width: | 5.25 inches | | Product Height: | 0.71 inches | | Product Weight: | 0.8 pounds | | Package Length: | 8.3 inches | | Package Width: | 5.4 inches | | Package Height: | 0.7 inches | | Package Weight: | 0.75 pounds | | Average Customer Rating: |  based on 16 reviews |
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| | Customer Reviews | Average Customer Review: ( 16 customer reviews )
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Most Helpful Customer Reviews
54 of 58 found the following review helpful:
 Guerrilla trapped on the Web Aug 27, 2003
By Roberto Palomo Cea
It was very interesting to find out about Guerrilla PR from Levine, who seems to have a very good "offline" experience. However, as web designer and Board member of three Internet companies, I found Levine's Internet content shallow and full of Net beliefs that are not accurate or updated.
24 of 25 found the following review helpful:
A book for the inexperienced or unenlightened May 31, 2004
By J. Laabs
If you have NO experience, NO education or NO background in marketing, running a small business or promoting a web site, you MIGHT get something out of this book. To illustrate, here are a few of "Levine's 10 Commandments for Internet PR" listed in this book (paraphrased to save space): 1. Know your audience, 2. Know your product 3. Don't send spam ... 5. Don't overspend, 7. Send email to interested parties, 9. Seek out and provide links to your site. Some real ground-breaking revelations here, as you can see. I also found the writing style to be a bit condescending and wordy, as if the author was trying to stretch very slim information into a decent sized book. That pretty much is what this book is about - a few commonsense basics that anyone but a complete novice already knows, stretched into a book.
25 of 27 found the following review helpful:
 Levine = Sandra Bullock Of Literary World? Apr 07, 2005
By Tickle Bug
Just as Miss Congeniality 2 is a really stupid sequel to a really stupid movie that shouldn't have been made in the first place, so too is Guerrilla PR Wired a really stupid follow up to a really stupid book that shouldn't have been written in the first place. The author should have seen that Jay Conrad Levinson already had the topic covered and left it at that.
Michael Levine's book reads like a college freshman who is doing a report on Jay Conrad Levinson's Guerrilla Publicity. Don't let the similarity in title fool you--Levinson's is the real deal while Levine's is a very poor rip-off.
12 of 13 found the following review helpful:
Good cover and paperback, but everything in between is disappointing... Sep 29, 2005
By Milton Noses
I could take out a handful of (minor) good ideas out of this book. Consider the time I invested in reading it, I would say not worth it.
I am pretty much a newbie to P.R., and I think most of the ideas inside this book will come quicker to you if you use common sense.
Some rought guidelines who to interact with the press (DON'T SEND MAILS WITH SUBJECT LINE ALL IN CAPITALS; be persistent when pitching but accept an no for an answere; journalists and producers are busy people, so contact them only if it is newsworthy, never lie to journalists, try to figure out the schedule of the person you're contacting, because if you call at "rush hour", you will not be able to make your pitch; find out how people like to be approached before you do your pitch (some like email, some fax, some snailmail, some phonecalls, etc.)
21 of 25 found the following review helpful:
Not A Good Book Feb 18, 2005
By John Wilkins
I have been planning to run an online business for a while now. To gain some better insight I thought I would seek out a few helpful books that may put me a little bit ahead in the game.
Unfortunately this book was a complete waste of time and money. And as anybody who has ever run their own business knows, both of those elements are crucial. But at least as bad investments go, a poorly written book won't set you back too far.
I can't speak for the rest of the population, but for the entrepreneurial type, you would be wise to skip this book at all costs (unless you are one of my competitors--then by all means buy this book and follow every example it teaches!).
-John Wilkins
See all 16 customer reviews on Amazon.com
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