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Usually ships in 1 business days | | | | | | When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including
* strategies for marketing on the Internet (explaining when and precisely how to use it)
* tips for using new technology, such as podcasting and automated marketing
* programs for targeting prospects and cultivating repeat and referral business
* management lessons in the age of telecommuting and freelance employees
Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf. | | | |
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| | Product Details | | Author: | Jay Conrad Levinson | | Paperback: | 384 pages | | Publisher: | Houghton Mifflin | | Publication Date: | May 22, 2007 | | Language: | English | | ISBN: | 0618785914 | | Product Length: | 9.0 inches | | Product Width: | 6.01 inches | | Product Height: | 0.95 inches | | Product Weight: | 1.0 pounds | | Package Length: | 8.9 inches | | Package Width: | 6.0 inches | | Package Height: | 1.1 inches | | Package Weight: | 1.05 pounds | | Average Customer Rating: |  based on 68 reviews |
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| | Customer Reviews | Average Customer Review: ( 68 customer reviews )
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Most Helpful Customer Reviews
125 of 137 found the following review helpful:
 Not Exactly...... Sep 15, 2008
By James D. Nichol
On page five, bullet point three: Mr. Levinson states, "Traditional marketing is geared toward big business.... The soul and spirit of guerrilla marketing - is small business: companies with big dreams and tiny budgets." However that was not my experience reading this book. Instead he seemed to promote laborious and expensive marketing tactics. I thought I was going to be reading a book about low / no-cost, surprise attacks, launched in the dead of night with no warning. Instead what I read was kind of stale, old school stuff.
For example; Chapter 3, The Sixteen Monumental Secrets of Guerrilla Marketing, starts with the sentence, "If you're a guerrilla, these sixteen secrets are not secret to you at all." OK, then why am I reading this book? Then the secrets end up being more general philosophy rather than tactics, such as commitment, investment, consistent, confident, patient, assortment, subsequent, etc., etc. In my opinion, he spent too much time making things rhyme and not enough into research into successful low / no-cost product launches or common themes and marketing techniques that sky-rocketed the success of the Zero to Two-Hundred-Mile-an-Hour companies. That's what I call a 600 pound Marketing GUERRILLA.
The chapter on MiniMedia Marketing was mildly interesting but nothing new as of the fall of 2007.
Then you have MaxiMedia and everything here costs some big bucks, sorry Jay I'll pass..
I'm not going to say that this book is without merit; it has good stuff in it if you haven't been in the sales and marketing business very long. It's a book that the novice can learn a good deal from, but more and more the younger aggressive person learns most of these things on the go and has picked up 90% of this stuff in a year or two in the business. If you are just starting or are unfamiliar with sales and marketing; then by all means get this book and dive in. However, the title Guerrilla Marketing implies something completely different to me than a book of general principles and tactics on the subject of marketing.
20 of 22 found the following review helpful:
 Completely Updated & Revised Nov 17, 2007
By Andrew Shaffer
"Author, Blogger"
This 4th edition of the small business marketing classic is completely updated and revised as of 2007. The new edition is as relevant today as its original edition was over 20 years ago. The added e-marketing tips (advertising, blogs, podcasts, etc.) are accurate and useful. If you're a small business owner and have not read this book, you need to order it today. I just finished an MBA marketing class, and the theories that we studied are covered in Levinson's book in plain English--I wish I had read it before the semester began!
16 of 18 found the following review helpful:
 not quite what I expected Nov 09, 2008
By Eddy
Although most of the information in this book has been around for a long time, it will probably be helpful if this is your fist marketing book -- & you have a fairly large budget for your marketing campaign.
I was hoping for more internet marketing advice, but found only a small section dedicated to this venue. This was surprising considering the internet is fast becoming THE marketing tool of today and the future.
Plenty of help in this book on all other forms of media advertising, but all require sizable budgets.
As for book quality... The text is a bit small and crowded, and is printed on newsprint quality paper. The addition of some subheadings here and there just to break up the pages a bit would ease a rather monotonous flow.
7 of 8 found the following review helpful:
 Geared for Big Corporations Apr 18, 2010
By GSX1390R
Guerrilla Marketing is not written for small startups as the name suggests. This book promotes high investment, long term marketing that is not suitable for small business. The processes are so intricate that most people will have a hard time following. Not recommended.
4 of 4 found the following review helpful:
I hope our competitors don't read this! May 26, 2008
By Stephen A. Rhodes
An easy and friendly read, packed full of information... Many ideas you may already know, but have never taken full advantage of. At least a dozen strategies you can start using right now, and a few more that you will really need to plan carefully to use effectively. Levinson explains the importance of focussed and consistent advertising, referrals, testimonials and so much more. You'll learn about how and why you need to get it right BEFORE you advertise, then a multitude of simple ways to get your message out there. I've been in the design and advertising business for 30 years. I have always had some cool ideas for the graphic design... now I'm getting the MESSAGE right, too! This book has given me new insight into how we can get the best return on a small budget. I'm using these ideas at my full-time job for a commercial printer, as well as with a new business my wife and I started in October, 2007. So far, even in this dismal economy, we're seeing 10 to 20% growth each month. Thank you Jay. Almost every page of this book is covered in yellow highlighter!
See all 68 customer reviews on Amazon.com
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