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Usually ships in 1 business days | | | | | | Add the Internet to Your Marketing Arsenal-Guerrilla Style! The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today's ultimate marketing weapon-the Internet. Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams-all while saving time and money! This complete Guerrilla Marketing online guide includes: - The 10 most effective Guerrilla strategies
- Case studies of the five greatest online Guerrilla Marketing campaigns
- How to create a high-impact website on a budget
- Low-cost tactics for maximizing traffic
- The 12 biggest internet marketing mistakes and how to avoid them
- Creative tactics and cutting-edge tools that inspire customers to take action
- Essential information on cutting-edge technology
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| | Product Details | | Author: | Jay Conrad Levinson | | Paperback: | 236 pages | | Publisher: | Entrepreneur Press | | Publication Date: | July 02, 2008 | | Language: | English | | ISBN: | 1599181940 | | Product Length: | 9.0 inches | | Product Width: | 7.6 inches | | Product Height: | 0.73 inches | | Product Weight: | 1.0 pounds | | Package Length: | 8.9 inches | | Package Width: | 7.4 inches | | Package Height: | 0.8 inches | | Package Weight: | 1.0 pounds | | Average Customer Rating: |  based on 21 reviews |
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| | Customer Reviews | Average Customer Review: ( 21 customer reviews )
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Most Helpful Customer Reviews
20 of 21 found the following review helpful:
 Overhyped piece of garbage Oct 13, 2008
By T. L. Wilson
"Cookbook Lover"
This book sadly doesn't live up to the hype. It reads as an advertisement for the services of the authors and even uses one of the authors as a case study.
The authors use every old marketing trick in the book to try to sell in the new internet world. Truly long online sales letters and one page websites that try to gather user data are not revolutionary and are a true turn off to lots of folks.
It is rare that I return a book but this one is going back.
20 of 21 found the following review helpful:
Good advice, poorly edited, still beneficial, still Guerrilla Aug 08, 2008
By Steve
This was not my first book in the Guerrilla Marketing series. I have a great deal of respect for Jay Conrad Levinson. His books and his writing style hook me, they're like reading great novels, fast-paced novels at that, his books are tough to put down. I always feel like he's had about 6 cups of coffee and can't even contain his excitement when he's telling you what you need to know.
I think it is problematic when Levinson writes these books with other authors. I read GM in 30 Days which Levinson co-wrote, and that book was also a little sloppy. When Levinson is the co-writer, I don't feel the energy all the way through the book, but I do in some parts and I feel I can tell who was writing in certain sections.
So, to GM on the Internet specifically. There probably isn't much new here if you read the 4th edition of Guerilla Marketing, where Levinson starts talking about blogs, podcasts and websites, however, the ideas are discussed in more depth, a good thing for Guerrillas. The rest of the book is rather obvious if you're a Guerilla. I have not read any other Internet Marketing books, nor will I, so I'm not sure if this one is par for the course.
There were many mis-spelling and improper word uses in this book. A specific example, on page 133 there is a paragraph that starts "If you'd if you'd", so again, it's just poor oversight, probably the publisher/editor's fault, not necessarily the authors. On page 85 the word "covert" should have been "convert".
If I were to point out the most helpful part of the book, it would be the web links provided, these were decent and I have started trying to get myself familiar with the ones I had not heard of. In the section on podcasting, the authors were very specific with the directions for creating a podcast. I wasn't in front of a computer when I read that section, but I felt I could see every step. However, for all the detail there, there was not as much detail given to some areas where I personally felt I could have been enlightened, for example the sections about Search Engine Optimization, Affiliate Programs and Merchant Accounts were too short and what was there was too diffucult to comprehend.
Overall, I love the Guerrilla Marketing series. I do suggest this book because even if you're an accomplished Guerrilla, this book is a relatively quick read and could be seen as an up to date (published in 2008) refresher course. If you're not a Guerrilla, read this book, and then go back and read the main Guerrilla Marketing book and you'll be all the better for it.
10 of 10 found the following review helpful:
 Ok - but not great Oct 01, 2008
By M. Mcdonald
I guess it depends what you are looking for in this book, but a lot of the same old stuff rehashed here. Mainly relevant to "sales letter" type websites. Not ecommerce if that is what you are after.
5 of 5 found the following review helpful:
Not worth your time or money Mar 07, 2010
By Molly Woods
I bought this book for my on-line marketing course (graduate level) and I found this book to be a complete disappointment. The book is not targeted at people who have a basic knowledge of marketing in general. Even if you have no knowledge in this field, purchase a different book. The information in this book is so basic, repetitive, and dumbed down that it is difficult to take seriously.
It is apparent from the very beginning that as a reader you are being marketed to. This becomes annoying and I lost my trust in the authors because of this. Not to mention I didn't think the examples of excellent on-line marketing tactics were very good at all. For everyone who wants expert examples that are amazing, this is not the book for you.
The book is also poorly edited. The mistakes are all over the place and I would love to recommend a copyeditor to the authors. It is hard to take a book seriously when there are typos and out right errors throughout the book.
The repetitive language is highly redundant. You will read the same thing over and over and wonder if you've some how lost your place in the book. It is clear that the authors do not have high expectations for their audience; they repeat basic ideas continuously and use overly simplified language. The simplicity of the language doesn't allow the authors to clearly explain what crucial internet/computer components are, what they do, and why they are important for marketing.
The information in the book is already dated. I would recommend finding a book that has more up to date information, the authors of this book are mourning the addition of pop up blockers.
6 of 7 found the following review helpful:
 An Excellent Approach for the Indie Writer ... Sep 30, 2008
By Carol A. Buchanan
For any small business, the Guerrilla series on building a business at a lower cost is an excellent resurce. We've used "Guerrilla Marketing" in our small business for more than 5 years, and found it very useful in helping our business grow while keeping our costs down.
Briefly, the differences between Guerrilla Marketing and traditional marketing are a greater dependence on personal networking, word-of-mouth, and personal efforts, and the realization that marketing includes everything a business person does, including the design of the Web site and the appearance of the store. Not to mention having a good product and a passion for your business.
But perhaps the biggest difference is that the Guerrilla Marketer understands that building a business and marketing it takes time. It's a process that goes on all the time, for as long as it takes to be successful. It doesn't take a lot of money, but it does take time.
I think that as a writer that's the most important lesson I've learned from reading Guerrilla Marketing on the Internet. The Internet is a flash thing. In designing Web sites, there's the rule of three's: 3 seconds to get someone's attention, and 3 clicks for them to find what they're looking for on a site. Ironically, using such a fast system and making it work for an entrepreneur is not a short process.
Bulding a Web site? Make sure it represents your company, because it's your store window to the world's Main Street.
Using a Blog? If not, you might consider doing so because it's a very useful tool in personal networking on the Web. But building relationships in cyberspace takes time, and cultivating customers takes time.
This book defines all the terms businesspeople may not yet understand and best of all, takes the fear out of them. Why not do a podcast? Try RSS feeds, by all means.
Guerrilla Marketing on the Internet is a perfect marketing approach for Web 2.0 social networking. If you're at all uncertain of how to use the new technologies -- or even what they are -- this book will educate you. And probably make you more money along the way.
See all 21 customer reviews on Amazon.com
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