The new Glencoe Marketing Series: Sports and Entertainment Marketing examines the marketing of sports and sports entertainment as well as the world of entertainment marketing. Developed to meet state standards and objectives, the Glencoe Marketing Series books have been developed for secondary students taking Marketing II courses. Designed as stand-alone, semester-length texts, books in the Glencoe Marketing Series also function as supplemental texts for Marketing I courses that may use Glencoe's Marketing Essentials.
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Product Details
Author:
Glencoe McGraw-Hill
Paperback:
398 pages
Publisher:
Glencoe/McGraw-Hill
Publication Date:
April 13, 2004
Language:
English
ISBN:
0078614015
Product Length:
10.8 inches
Product Width:
8.4 inches
Product Height:
0.61 inches
Product Weight:
1.86 pounds
Package Length:
10.7 inches
Package Width:
8.3 inches
Package Height:
0.8 inches
Package Weight:
1.7 pounds
Average Customer Rating:
based on 2 reviews
Customer Reviews
Average Customer Review: ( 2 customer reviews )
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Most Helpful Customer Reviews
Glencoe marketing book Dec 05, 2010
By Mike Byrnes The book was just as I had thought it would be. It is in color and detailed and has everything I need to progress my curriculum in sports marketing. I am a teacher and I am going to order the book. It does not come with a CD or any supporting material. The teacher's addition should have all that. I like doing power point presentations. you have to get the teacher's addition to get the power points on-line. I like the suggested activities at the end of the chapters.
Why pay that much? Oct 20, 2009
By Susan Lett Hello, I really like this book but I can buy it from Glencoe for $34.00 why would I pay more for a used book?