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George Lois: On His Creation of the Big Idea

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George Lois: On His Creation of the Big Idea

(6 customer reviews)

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NU-GRD-00354782

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George Lois is advertising s most famous art director. He founded the creative revolution that spawned modern advertising, as his iconoclastic talent created icons dramatizing the problems, solutions, foibles, and promises of American life. Astute media critics recognize Lois as a pioneering avant-garde mover of the culture. In this mind-boggling archaeological dig into his ouevre, Lois discovers, and reveals, the influences on his unforgettable concepts as he probes the echoes in his mind s eye, tracing more than one hundred of his Big Ideas back to their origins. Each double-page is a visual tour de force, a blueprint of creative inspiration, and a journey of discovery that will keep your eyes shifting back and forth between each Lois concept and the seed that gave it life.

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Product Details

Author:	George Lois
Hardcover:	240 pages
Publisher:	Assouline
Publication Date:	September 01, 2008
Language:	English
ISBN:	2759402991
Product Width:	2.18 centimeters
Product Height:	3.12 centimeters
Product Weight:	0.04 pounds
Package Length:	12.1 inches
Package Width:	8.9 inches
Package Height:	1.1 inches
Package Weight:	3.55 pounds
Average Customer Rating:	based on 6 reviews

Customer Reviews

Average Customer Review: 3.0

( 6 customer reviews )
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Most Helpful Customer Reviews

13 of 14 found the following review helpful:

It is a shame that George Lois is a pathalogical liar Jul 03, 2009 By M. J. Knight "MJK"
George Lois is one the more celebrated ad men from the early days of advertising. He no doubt had great talent and was prolific. Unfortunately he apparently took credit for as many ideas that were created by others as he created himself.

Apparently George Lois' biggest idea was to take credit for others' work.

5 of 6 found the following review helpful:

Buyer Beware Oct 22, 2009 By F. Chow
Just a warning dont buy this book of burgled ideas. George Lois was someone I looked up to until I delved deeper in to the origin of the Volkswagen creative. He stole credit for that. That and so many other big ideas. I can not recommend a book on ideas by a man that stole them. Shame Mr. Lois.

2 of 2 found the following review helpful:

Judge the Book Not the Author's Celebrity Persona - And This Book is Incredible! Feb 26, 2011 By J. Sexton
I almost didn't buy this book because of the negative reviews. That is until I read the negative reviews and found they were all centered on George Lois the man and not the book itself. You'll note that the 5 and 4-star reviews all speak directly to the book.

But here's one thing even the positive reviews don't tell you: the book is physically gorgeous! This is a large, hardcover, coffee table-beautiful book, dripping with incredible color photos, fine quality, heavy paper, the works. And it's less than $8. If you saw this book in a bookstore, you'd easily guess that it was in the $30 range. Easy.

And guess what? George Lois really does deliver on the promise of the title. Not by giving you some BS 5-step process to creating a big idea, but by showing you how most of his own "Big Ideas" had their roots in fine art, and the epiphanies that George had in absorbing these great masterworks of other artists.

There are plenty of non-advertising books that I recommend to people in advertising because they are clear, beautiful, interesting books that touch upon the human condition, or art, or communication, or well, just plain life. Books like Walter Murch's The Conversations: Walter Murch and the Art of Editing Film. And there are other books, on advertising, that I recommend because they're just plain important books for anyone in the industry. This book is both. And it costs less than $8! How can you freakin' go wrong?

3 of 4 found the following review helpful:

Big Ideas Feb 03, 2009 By Hedgman Dent Smith
I realized that was what was wrong with the Super Bowl commercials the other night. No Big Ideas! Just poorly executed copies from the past. If you want to study the big idea, there is no better place to start then here. George's ideas are as relevant as they were the day they were published. The Original Mad Man. Also try When Advertising Tried Harder.

I was there when... Feb 04, 2011 By John H. Harris
Having worked closely with George in the mid 70's on two major accounts, I was shocked when he repeatedly took credit, not only for the "great Ideas" he conceived, but also for the numerous creative executions of those ideas by others. The NYC OTB "personality" campaign circa 1975 comes to mind. Giving credit to the hard work and creativity of others on that and other similar high profile and successful campaigns would have been the right thing to do.

See all 6 customer reviews on Amazon.com