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Fundamentals of Selling

Fundamentals of Selling
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Fundamentals of Selling

 
SKU:  

1101609396

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Fundamentals of Selling draws on the unmatched experience of a salesman turned teacher to give your students the sales skills that lead to success. With a level of detail unique to this book, author Charles Futrell lays out a selling process step by step, taking in every phase of the sale from planning to follow-up. This detailed yet universal approach gives students the foundation they need to be successful sellers in any industry. Combined with up-to-date content and a strong ethical focus, the 10th edition of Fundamentals of Selling teaches sales the way a mentor would: with a strong, practical focus that puts the customer first..

 
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Product Details
Author:Charles Futrell
Hardcover:704 pages
Publisher:McGraw-Hill/Irwin
Publication Date:January 31, 2007
Language:English
ISBN:0073404691
Product Length:10.14 inches
Product Width:8.18 inches
Product Height:1.08 inches
Product Weight:3.0 pounds
Package Length:10.0 inches
Package Width:7.8 inches
Package Height:1.1 inches
Package Weight:3.0 pounds
Average Customer Rating: based on 5 reviews

Customer Reviews
Average Customer Review:4.0 ( 5 customer reviews )
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Most Helpful Customer Reviews


5Fundamentals of Selling  Mar 14, 2011 By Holka23
Product was everything that it was stated to be when I purchased it. Great price for a brand new textbook (international version); the exact same content as the US version except it has a softcover --and about $150 cheaper! I am very happy with my purchase. Will buy from this seller again if there is a book that I need.


5Modern, up to date for today's marketing and sales world  Aug 27, 2010 By Lucille E. Young "book fan"
As somebody who hates sales, since those employed in the field come off dishonest, I find this book very good in it teaches a new way of not being so selfish when employed in sales, but to actually think about what the buyer needs and wants. Today is a different climate in that consumers are bombarded with constant billboards, advertisements in magazines and on television and radio. To make anybody taking this class stop and actually take notice of their product or service and the consumer they are attempting to sell makes this a great textbook.


4Good book...great service  Sep 20, 2009 By Harrison R. Waters
This is exactly what I was looking for and it really helped me throughout the semester


5Great Seller  Oct 28, 2008 By Aquaone311 "sales"
Great seller, this was a used book, but in excellent shape, this book is better than buying used at the campus bookstore and a far better price!!

0 of 2 found the following review helpful:


1it's a joke  May 07, 2009 By KC
I know if you are buying this book it's because you have too not because you want too, let me just warn you though, this book is completely ridiculous and a waste of money. It's idiotic and patronizing...using rainbows (including pictures) to try and explain some type of selling, this book is a complete joke. I know you have to buy it but just be prepared to rue the day you spent the money.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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