This book should take up permanent residence in your briefcase/backpack/duffel bag/etc. for a handy reference when needed. I only deduct a star because I thought the chapters could have been organized and laid out a little better.

3 of 3 found the following review helpful:


A Non-pictorial Textual Book for Buzz Builders (if you were worried)  Mar 25, 2007 By M. Swinney "Marc My Words"
Richard Laermer, PR pro of a New York City Public Relations firm, spills the beans on the secrets of the buzz-building industry in this concise and easy to read book. "Full Frontal PR: Building Buzz About Your Business, Your Product, or You," is a perfect little concise guide, one that is very readable by the way, for those medium to small businesses that may not have it in their budget yet to hire a marketing or advertisement firm.

I have been in the Public Relations field for three short months now and picked up Laermer's book from Amazon to delve into some professional reading on my new-found profession and I must say, it didn't disappoint. I found myself learning a lot and tried to hone in on the chapters discussing on-line ways to build buzz as its very much an interest of mine as well as directly related to my professional job. If your marketing and communications budget is tight, you could easily pick up Laermer's book and take a few suggestions (in your spare time right?) and run with them to get your business more exposure in the press and the public eye. After all, you've got to find some way to get your product, service, mission in life out there. I used to do non-profit management and I have to say, I wished I ran across Laermer's book upon starting that job. I think it would have given our non-profit better tools to court the media than those we were using.

One of the best features I liked about the book is the invaluable web site recommendations collected at the back and scattered throughout the book. I haven't had time to peruse them yet at length but plan on book marking them and using them at work. Some of his advice was covering known ground so the book might not appeal to the PR pros who have been in the industry for 3 or more years I'd say. But I'm sure for the open-minded among you, there are things you can pick through from "Full Frontal PR," that might jog some thoughts and ideas. I think for some folks who have been practicing PR for awhile, there is a reluctance to embrace new media formats for getting the message out there in the papers, on the web, and on the streets and in the homes...this book may just open some of those windows for you.

Good book. Catch a buzz in your local bar while reading this book and then follow-through with some of Laermer's advice. You never know what just might pop up? ...mmw

5 of 6 found the following review helpful:


Learn how it's done  Aug 04, 2004 By Nathan Schock
From someone in the biz...I found this book full of helpful hints and reminders. Laermer's years of experience come through in a book that is useful for the pro as well as the business owner who looks at a great product and wonders why no one knows about it.

Despite being packed with practical tips, this book is actually a quick read...full of interesting stories and personal anecdotes from the CEO of RLM Public Relations. My copy is dog-eared and underlined. It's one of the few books that has earned valuable space on my desk.

5 of 6 found the following review helpful:


Finally a Handbook for PR  Apr 08, 2004 By Lawrence Vein
I just started a new business and missed the class in school for PR and Marketing. Not a problem after reading this book. The fluid and clever writing made the information easily digestible if not right out tasty. My product appeals to a specific age group that I thought I knew how to get to. Not the case. I spent $15,000 before reading Full Frontal and got nothing. Then I tried the various tactics in the book out and Bamm - sales are taking off. I received local and national press and now am thinking international. Also, I am having my employees read it since they are on the front lines of my company. Thank you Richard Laermer.

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