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Usually ships in 1 business days | | | | | | Become the word on the street. On TLC's new TV series Taking Care of Business, Richard Laermer shows small businesses how to build buzz and get media coverage. Here he shares the secrets from his highly-successful public relations firm on how to take care of your business and grow the bottom line. In Full Frontal PR, you'll learn how to hone your pitch, build relationships with the press, and gain strategic placements that will get people talking. These tactics are based on proven methods that are easy to implement and, most importantly, cost-effective. If you're looking to raise your profile and reach new customers, then this acclaimed book will help your company break through the clutter and into the center of attention. | | | |
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| | Product Details | | Author: | Richard Laermer | | Paperback: | 256 pages | | Publisher: | Bloomberg Press | | Publication Date: | November 01, 2004 | | Language: | English | | ISBN: | 1576601811 | | Package Length: | 8.9 inches | | Package Width: | 5.43 inches | | Package Height: | 0.71 inches | | Package Weight: | 0.75 pounds | | Average Customer Rating: |  based on 47 reviews |
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| | Customer Reviews | Average Customer Review:
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0 of 1 found the following review helpful:
 Basic - For the novice Oct 06, 2007
As someone who has practiced public relations for decades, I found this pedestrian and not at all to my liking. While well-written and informative, it is more for the novice or the small business owner who needs a basic knowledge of ways to promote himself or his/her business.
So it depends where you're at in relation to public relations as to whether or not this book is something you want to read. If you have a lot of PR knowledge, you don't need this book. On the other hand, if you have little or no knowledge of how to promote yourself, get the book. You might gain some useful information.
1 of 1 found the following review helpful:
 Practical, Broad-Based Perspective on PR Jul 30, 2007
A friend of mine who is a PR professional recommended this book to me. As someone with next to no background in PR before I read this book, I am amazed how much I gained from the philosophy and approach it describes. On several occassions applying what I learned from Full Frontal PR has translated into successful projects in both work settings and professional organizations in which I am involved.
1 of 2 found the following review helpful:
PR Bible Jul 05, 2007
If you're in PR or marketing - get this book now. It's got a lot of common sense know-how in the pages. Plus, it makes some great connections between PR and marketing. What an inspiration!
2 of 2 found the following review helpful:
 A Non-pictorial Textual Book for Buzz Builders (if you were worried) Mar 25, 2007
Richard Laermer, PR pro of a New York City Public Relations firm, spills the beans on the secrets of the buzz-building industry in this concise and easy to read book. "Full Frontal PR: Building Buzz About Your Business, Your Product, or You," is a perfect little concise guide, one that is very readable by the way, for those medium to small businesses that may not have it in their budget yet to hire a marketing or advertisement firm.
I have been in the Public Relations field for three short months now and picked up Laermer's book from Amazon to delve into some professional reading on my new-found profession and I must say, it didn't disappoint. I found myself learning a lot and tried to hone in on the chapters discussing on-line ways to build buzz as its very much an interest of mine as well as directly related to my professional job. If your marketing and communications budget is tight, you could easily pick up Laermer's book and take a few suggestions (in your spare time right?) and run with them to get your business more exposure in the press and the public eye. After all, you've got to find some way to get your product, service, mission in life out there. I used to do non-profit management and I have to say, I wished I ran across Laermer's book upon starting that job. I think it would have given our non-profit better tools to court the media than those we were using.
One of the best features I liked about the book is the invaluable web site recommendations collected at the back and scattered throughout the book. I haven't had time to peruse them yet at length but plan on book marking them and using them at work. Some of his advice was covering known ground so the book might not appeal to the PR pros who have been in the industry for 3 or more years I'd say. But I'm sure for the open-minded among you, there are things you can pick through from "Full Frontal PR," that might jog some thoughts and ideas. I think for some folks who have been practicing PR for awhile, there is a reluctance to embrace new media formats for getting the message out there in the papers, on the web, and on the streets and in the homes...this book may just open some of those windows for you.
Good book. Catch a buzz in your local bar while reading this book and then follow-through with some of Laermer's advice. You never know what just might pop up? ...mmw
10 of 11 found the following review helpful:
Packed with useable tips Dec 25, 2005
I found this book to be packed with practical ideas and information. After reading it I felt that I had a sound basic knowledge of how the news media works, and was confident about how to prepare materials for them to use. Of course every layman thinks they know how the media works, but after reading this you realise how intricate it can be.
Strengths of the book:
- Covers the whole industry - print, TV, internet
- Fairly up to date (2003), with a better Internet chapter than a 2005 PR book I just finished
- Dense with tips and practical information
- Written in a fun, up-beat style
- You will walk away from this book and actually use many of the suggestions. I've had a top-name PR agency on retainer for a year and I now realise how uninspiring and lazy they have been.
Weaknesses:
- Information isn't logically laid out. The first third is set out as an encylopedia in alphabetical order, rather than a logical narrative, which I find is a poor way of "teaching". Overall it is a collection of tips rather than the step-by-step guide it claims to be
- Assumes you are in US and only deal with US media
- A little bit too up-beat at times for my taste (no shortage of exclamation marks)
- Assumes quite an advanced understanding of the media to begin with - reads like he's talking to a fellow PR buddy over a coffee
- I think case studies are especially useful, but there aren't many in here.
Overall: Highly recommended, it really gave me a "quantum leap" in terms of my understanding of the media, inspiration, and practical ideas for how to get my material out.
Incidentally: Much, much better than "Media Relations" by David Henderson which I finished last week.
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