Search
  Shop

Advertising

Branding

Graphics

Marketing

Packaging

Promotions

Public Relations

Selling

Tradeshow

Marketing Jobs

 
 
 
 
 
 
 
 
 
 
Home

Packaging

Forms, Folds, and Sizes: All the Details Graphic Designers Need to Know but Can Never Find
Email a friendEmailView larger imageZoom

Forms, Folds, and Sizes: All the Details Graphic Designers Need to Know but Can Never Find

SKU:  

Availability:   Usually ships in 1 business days
 

Forms, Folds & Sizes is the book that is always next to a designerÆs computer. Completely practical with only the most needed information, this book will provide designers with all the little details that can make or break a design such as how much space to leave in the gutter when designing barrel folds, how to layout a template for a box and the ratios of each part, metric conversion charts, standard envelope sizes in the USA, Europe, Canada and Asia, etc. This hardworking handbook is 2-color with a durable soft vinyl cover.

 
List Price: $30.00
Our Price: $19.80 & eligible for FREE Super Saver Shipping on orders over $25.
You Save: $10.20 (34%)
 
 

Note: Item may be sold and shipped by another company. Learn more.


Product Promotions
  • This title is eligible for Amazon Fall Textbook promotions. Get unlimited free Two-Day Shipping for three months with a free trial of Amazon Prime. Add $100 worth of eligible textbooks to your cart to qualify. Sign up at checkout. New members only.  Here's how (restrictions apply)

Product Details
Author:Poppy Evans
Paperback:264 pages
Publisher:Rockport Publishers
Publication Date:May 01, 2004
ISBN:1592530540
Package Length:8.1 inches
Package Width:5.7 inches
Package Height:0.8 inches
Package Weight:1.25 pounds
Average Customer Rating: based on 29 reviews

Customer Reviews
Average Customer Review:4.5
Write an online review and share your thoughts with other customers.

5GREAT  Jun 12, 2008
This is a great book for graphic designers, and as a teacher i am, i think this will be a great book to recommend to my students, great general facts about the final process of design

5Handy Reference  Mar 27, 2008
Working in customer service for a print shop, I love the fact this handy reference provides me images and simplified explanations for customers who are oblivious to a myriad of printing issues. Being as the book was published in 2004, some of the information--specifically about postal standards--is now dated, but that information is readily available online at the USPS Web site, so it's easy for anyone to find (even designers)!

That issue aside, the book offers two great quick-reference charts for maximizing yield from a sheet and a terrific summarization of paper types, characteristics and finishes I can use to guide customers in their choices. Diagrams of folder templates are at 1/4 scale. The packaging templates show boxes broken down into flats. Simply scan the page and customize size. Standard package sizing is readily available online or you could just grab a calculator and do the math to calculate for custom fabrication. If you are designing labeling for plastic stock containers, the author recommends contacting specific manufacturers for their product specifications.

For information about standard size envelopes, the measurements are all there. If you need to know what kind of standard envelope you need for a 4-1/4" x 5-1/2" invitation, you can find it. A2, by the way. The process color swatches are a great reference to use in concert with your Pantone swatches. If you don't know what process color is or how it differs from spot color--there are hundreds of Design 101 books out there to help you out.

I agree with the reviewer who said, if you have no clue about design or the print industry, you may not know how to interpret the information this volume contains. If you speak the language, however, it is a great, handy desk reference.

5Forms, Folds and Sizes  Dec 13, 2007
This book is a must have for the designer. Although the layout is pretty mundane, the information is necessary. It is a package deal- from correct information about packaging, Pantone colors to envelope and paper sizes- it is everything you NEED to know in the design field.

5Great Reference for any Graphic Designer  Sep 21, 2007
This book has some great resources for any graphic designer, whether you're needing to figure out the right CMYK mixture for a color, or the average envelope size.

5Finally! A replacement for the "Pocket Pal"  Aug 11, 2007
A great resource for all the little details you don't find in your design school text books. I've tossed my Pocket Pal and this is next to my copy of Bringhurst now.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 About UsContact Us
MarketingMVP.com