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Forms, Folds, and Sizes: All the Details Graphic Designers Need to Know but Can Never Find

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Forms, Folds, and Sizes: All the Details Graphic Designers Need to Know but Can Never Find

(33 customer reviews)

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M1592530540

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Forms, Folds & Sizes is the book that is always next to a designer's computer. Completely practical with only the most needed information, this book will provide designers with all the little details that can make or break a design such as how much space to leave in the gutter when designing barrel folds, how to layout a template for a box and the ratios of each part, metric conversion charts, standard envelope sizes in the USA, Europe, Canada and Asia, etc. This hardworking handbook is 2-color with a durable soft vinyl cover.

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Product Details

Author:	Poppy Evans
Paperback:	264 pages
Publisher:	Rockport Publishers
Publication Date:	May 01, 2004
Language:	English
ISBN:	1592530540
Product Width:	1.43 centimeters
Product Height:	2.06 centimeters
Product Weight:	0.01 pounds
Package Length:	8.1 inches
Package Width:	5.7 inches
Package Height:	0.8 inches
Package Weight:	1.25 pounds
Average Customer Rating:	based on 33 reviews

Customer Reviews

Average Customer Review: 4.5

( 33 customer reviews )
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Most Helpful Customer Reviews

109 of 115 found the following review helpful:

Don't be FOOLED like I was: an overpriced piece of junk Feb 22, 2007 By Erik Fleischer
I read so many positive reviews that I thought I just couldn't go wrong buying this book. Boy, was I mistaken. I have yet to find one truly useful bit of information in this book, and I'm no life-long veteran in the trade.

But lest you, fellow buyer, dismiss me as some silly impulsive reviewer, let's have some random facts.

1. Fully 90 of the 250 pages of actual content are devoted to process colour tables.

2. Twenty-two pages are devoted to "samples" of "text typefaces". The "samples" are 12-point alphabets and lining figures (no accented characters or punctuation). Among the 60 or so "text typefaces" included are such staples of book/magazine typography as Friz Quadrata, Eras and American Typewriter.

3. Chapter 9, "Packaging Styles", brings 18 pages filled with line drawings of boxes, cartons and such. Not a single illustration is accompanied by actual dimensions or even proportions. Knock yourself out trying to replicate a "six-sided carton with push-in closure". (Hey, isn't this the book that claims to contain "details on all the things you can never find"?)

4. Several pages are filled with such valuable, useful and current information as the proper abbreviation for Soviet Union.

5. You want to learn a little more about imposition so you can have an intelligent conversation with your local printer? Sorry: "imposition" is not even in this book's index.

But maybe I really am just an old crank. So many other people swear by the usefulness of this book! I'm sure they're not friends of the author.

8 of 8 found the following review helpful:

Discussions of type measures, postal standards, typography Mar 09, 2005 By Midwest Book Review
Any graphic designer working with forms and folds or the written word will find Poppy Evans' Forms Fold Sizes a 'must' for properly designing everything from brochures and envelopes to laying out the written word. Here are informed and informative discussions of type measures, postal standards, typography - virtually everything needed to graphically translate the written word properly, whether it be to page, envelope, or folder. Forms Folds Sizes is an essential guide and strongly recommended for professional and academic Graphic Arts collections, as well as the publisher reference resource shelf.

10 of 11 found the following review helpful:

Great tool for print novices and veterans Aug 26, 2005 By PAC
In a nutshell, I love it. Forms, Folds and Sizes provides all the basics facts and figures that designers and production staff need for developing and sending materials off to print. Don't remember exactly what a standard size is for an item....just look it up. Need a quick template for a pocket folder - flip to page 84. Want to know what type of paper will emboss the best...it's in here.

With an extensive glossary of terms...you'll never be at a loss for words with your print vendor.

If there's a designer, production person or recent art school grad in your life.....make this their next gift.

There I said it and I'm glad.

7 of 7 found the following review helpful:

Wonderful Jul 09, 2005 By Alison K. Mackey "graphic designer & book addict"
A great little resource book for any designer...especially if you are moving into the freelance world. If you don't get this book, be sure and get yourself something like it! I found the section on folds and packaging sizes invaluable. The only thing I personally would have done without are the many, many pages of cymk color breakdowns. There are plenty of more detailed guides addressing color. Besides, you never REALLY know what your printed color will look like until you get a proof. Paper colors can vary slightly.

7 of 7 found the following review helpful:

It's all here, and it's portable! Sep 04, 2004 By L. White "artist"
I was so surprised by the content of this book. It contains so much information that you can and will use in your career. If I had to pick one book to take with me on a freelance gig, this would be it. Plus, the cover is spill-proof. Perfect for travel.

See all 33 customer reviews on Amazon.com