Fine print: customized newsletters and magazines are a cost-effective way for a bank to get its message across. Below are the ABCs of publishing ... An article from: Bank Marketing

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Citation Details
Title: Fine print: customized newsletters and magazines are a cost-effective way for a bank to get its message across. Below are the ABCs of publishing periodicals. (Fundamentals).
Author: Vince DiPaolo
Publication: Bank Marketing (Magazine/Journal)
Date: June 1, 2002
Publisher: Bank Marketing Assn.
Volume: 34 Issue: 5 Page: 29(5)

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